White Lace and Promises

White Lace and Promises Voted Knoxville's #1 bridal boutique! Full Service Bridal Boutique in Knoxville, TN specializing in bridal gowns, accessories, and bridesmaids dresses!
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At WLP we genuinely care about you, your wedding and your story! We seek to know each bride. We only work with the best designers in the industry, and we carefully choose our inventory to accommodate every type of bride, venue and budget. You'll feel like you've shopped at tons of salons without actually having to! Our mission at White Lace & Promises is to offer the best experience, selection and

sincerity for every bride. Buying your wedding gown should be the ultimate shopping experience for any girl, and we want to ensure that it is. Here are a few things to know as you prepare to start shopping!

09/04/2026

How sweet is our newest L'amour arrival Honey 🍯💛🧸

And she has pockets!!!

The dress, the details, the sweetest day. 🤍Our beautiful bride, Lucy Stiehl, made every moment look effortlessly timeles...
09/04/2026

The dress, the details, the sweetest day. 🤍

Our beautiful bride, Lucy Stiehl, made every moment look effortlessly timeless. We are so honored to be part of each bride’s journey from “yes” to “I do.”

Ready to find your dream dress? Book your appointment at https://www.wlpbride.com/appointments

Mckenna Rook found the one! 🤍There is nothing sweeter than watching a bride say yes to the dress surrounded by the peopl...
09/02/2026

Mckenna Rook found the one! 🤍

There is nothing sweeter than watching a bride say yes to the dress surrounded by the people she loves most. Congratulations to another beautiful White Lace & Promises bride!

Ready for your turn? Comment BRIDE and we’ll send you the link to book your appointment.

08/31/2026

If romantic and timeless elegance is on your Pinterest board, this Jenny Yoo gown is for you. 🤍

Known for modern silhouettes and romantic designs, Jenny Yoo continues to be a favorite among our brides.

Comment BRIDE to take a closer look at one of our favorite styles currently in the boutique.

It all starts with one unforgettable "yes." 🤍From the moment  found her dress to the moment she walked down the aisle, e...
08/28/2026

It all starts with one unforgettable "yes." 🤍

From the moment found her dress to the moment she walked down the aisle, every step led to a day she'll remember forever. Seeing our brides' wedding galleries is one of the sweetest parts of what we do.

Congratulations, Grace Notes! Thank you for letting us be part of such a beautiful chapter. Wishing you a lifetime of love and happiness.

Venue: Houston's
Florals/Decor: Pocahontas Posey Patch
Photography: Kaly Beede Photo

08/26/2026

This is one of the questions we hear most, and the good news is you don’t have to have the answer before your appointment.

Our bridal stylist, Heather Roth, is here to guide you through different silhouettes, help you discover what feels best, and make finding your dream dress a fun, stress-free experience. You might even fall in love with a style you never expected.

Comment BRIDE below, and let’s get your bridal appointment on the calendar. ✨

We’ve loved watching Maya model gowns with us before, but getting to see her in the one she chose for her wedding day is...
08/25/2026

We’ve loved watching Maya model gowns with us before, but getting to see her in the one she chose for her wedding day is extra special 🤍✨

Congratulations to the Sextons!

Photographer: Perfetto Photographs
Venue: Marblegate Farm
Florals: Always in Bloom, LLC Florist
Coordinator: Ali Stelick with Team Wedding

08/24/2026

You came in with one vision and left with a completely different dress. 🤍

That’s the fun part about bridal appointments, you never know which gown is going to steal your heart. Sometimes the dress you least expect is the one you can’t stop thinking about.

This Essense of Australia gown is proof that keeping an open mind can lead to your perfect match. Comment BRIDE to find your dream dress. ✨

Send a message to learn more

From "yes" to "I do," this is why we love what we do. 🤍There's nothing sweeter than seeing our brides through the eyes o...
08/21/2026

From "yes" to "I do," this is why we love what we do. 🤍

There's nothing sweeter than seeing our brides through the eyes of their wedding gallery. Congratulations, Olivia Courteau! Thank you for letting us be a part of your beautiful day. Wishing you a lifetime filled with love, laughter, and memories you'll cherish forever.

Photographer: AC Goodman Photography
Floral: Echelon Florist
Hair: Bridalbliss.kris
Makeup: Beauty by Andrea

Address

8025 Kingston Pike Ste 4
Knoxville, TN
37919

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 1pm - 5pm

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