Southern Belles Formal

Southern Belles Formal East Tennessee's LARGEST Prom, Pageant, & Wedding Gown Destination! Bridal by appt! We're worth the drive to Knoxville! We promise. Woman owned, woman operated.
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Locally owned, operated by Joy Sabo
Est. 2012. Specializing in Prom, Pageant, & Wedding Gowns. Knoxville's top choice and friendliest group of gals to shop with. Locally owned, operated by Joy Sabo
Established 2012.

Fresh-picked perfection! 🌸💐✨With its beautiful floral pattern and timeless style, this dress is the perfect blend of swe...
06/07/2026

Fresh-picked perfection! 🌸💐✨

With its beautiful floral pattern and timeless style, this dress is the perfect blend of sweet and sophisticated! It’s the kind of look that turns heads and leaves a lasting impression wherever you go!

Find your dream dress at Southern Belles today! 👑
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Authorized retailer of Ava Presley, Jonathan Kayne, Jovani, Portia & Scarlet Couture, Primavera, Alyce Paris, Colors, NOX, Jim Ball & Eliza Benton Designs, Marc Defang, and Atria Couture.

📍 Southern Belles
146 N Forest Park Blvd | Knoxville, TN 37919
southernbellestn.com

⏰ Try-ons stop 30 minutes before closing
📦 Special orders & shipping available
🛍️ Free layaway
📥 DM us style numbers & sizes
💬 Text 865-909-PINK (7465)

06/07/2026

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Fun Fashion just got a whole lot more fabulous! 🩵✨

This gorgeous teal Jonathan Kayne is serving sparkle, style, and main-character energy! Whether you’re twirling across the stage or striking your favorite pose, this look is sure to make a statement!

Come shop Southern Belles and find the dress that lets your personality shine! 👑
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Authorized retailer of Ava Presley, Jonathan Kayne, Jovani, Portia & Scarlet Couture, Primavera, Alyce Paris, Colors, NOX, Jim Ball & Eliza Benton Designs, Marc Defang, and Atria Couture.

📍 Southern Belles
146 N Forest Park Blvd | Knoxville, TN 37919
southernbellestn.com

⏰ Try-ons stop 30 minutes before closing
📦 Special orders & shipping available
🛍️ Free layaway
📥 DM us style numbers & sizes
💬 Text 865-909-PINK (7465)

•When it comes to Teen Board, confidence is your best accessory—and this dress is a close second! 🤍✨Classic, classy, and...
06/07/2026

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When it comes to Teen Board, confidence is your best accessory—and this dress is a close second! 🤍✨

Classic, classy, and absolutely stunning, this white gown is made to walk in with confidence and stand out for all the right reasons!

Shop Southern Belles and find the look that helps you shine! 👑
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Authorized retailer of Ava Presley, Jonathan Kayne, Jovani, Portia & Scarlet Couture, Primavera, Alyce Paris, Colors, NOX, Jim Ball & Eliza Benton Designs, Marc Defang, and Atria Couture.

📍 Southern Belles
146 N Forest Park Blvd | Knoxville, TN 37919
southernbellestn.com

⏰ Try-ons stop 30 minutes before closing
📦 Special orders & shipping available
🛍️ Free layaway
📥 DM us style numbers & sizes
💬 Text 865-909-PINK (7465)

06/06/2026

Fringe, glam, and a whole lot of sparkle! ✨🖤💛

This stunning Jovani gown is giving main character energy with its gorgeous black and gold color palette and show-stopping fringe details! Perfect for the girl who wants to shine under the lights and make every moment unforgettable.

Come shop Southern Belles and claim your spotlight! 👑
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Authorized retailer of Ava Presley, Jonathan Kayne, Jovani, Portia & Scarlet Couture, Primavera, Alyce Paris, Colors, NOX, Jim Ball & Eliza Benton Designs, Marc Defang, and Atria Couture.

📍 Southern Belles
146 N Forest Park Blvd | Knoxville, TN 37919
southernbellestn.com

⏰ Try-ons stop 30 minutes before closing
📦 Special orders & shipping available
🛍️ Free layaway
📥 DM us style numbers & sizes
💬 Text 865-909-PINK (7465)

Pure elegance, timeless charm, and pageant-perfect style! 🤍✨This stunning white Ava Presley dress is made for the little...
06/06/2026

Pure elegance, timeless charm, and pageant-perfect style! 🤍✨

This stunning white Ava Presley dress is made for the little girl who loves to shine! Whether she’s taking the stage, attending a special event, or making unforgettable memories, this dress is sure to turn heads!

Stop by Southern Belles and let her find the dress that makes her feel like a queen! 👑
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Authorized retailer of Ava Presley, Jonathan Kayne, Jovani, Portia & Scarlet Couture, Primavera, Alyce Paris, Colors, NOX, Jim Ball & Eliza Benton Designs, Marc Defang, and Atria Couture.

📍 Southern Belles
146 N Forest Park Blvd | Knoxville, TN 37919
southernbellestn.com

⏰ Try-ons stop 30 minutes before closing
📦 Special orders & shipping available
🛍️ Free layaway
📥 DM us style numbers & sizes
💬 Text 865-909-PINK (7465)

•Make a statement in coral! 🧡✨Bright, bold, and absolutely breathtaking, this gown was made for the girl who loves to st...
06/05/2026

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Make a statement in coral! 🧡✨
Bright, bold, and absolutely breathtaking, this gown was made for the girl who loves to stand out! Come shop Southern Belles and see why this beauty won’t stay on our racks for long! 👑
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Authorized retailer of Ava Presley, Jonathan Kayne, Jovani, Portia & Scarlet Couture, Primavera, Alyce Paris, Colors, NOX, Jim Ball & Eliza Benton Designs, Marc Defang, and Atria Couture.

📍 Southern Belles
146 N Forest Park Blvd | Knoxville, TN 37919
southernbellestn.com

⏰ Try-ons stop 30 minutes before closing
📦 Special orders & shipping available
🛍️ Free layaway
📥 DM us style numbers & sizes
💬 Text 865-909-PINK (7465)

Good luck today at NAM, Sophia! ✨👑We are so proud of you and all the hard work you’ve put in to get here. Walk on that s...
06/05/2026

Good luck today at NAM, Sophia! ✨👑

We are so proud of you and all the hard work you’ve put in to get here. Walk on that stage with confidence, shine bright, and enjoy every moment! We know you’re going to do amazing things!

Bring home that crown! 💖🏆

🚨Please check our hours before coming to visit us this month. We have several events taking us away from the store and w...
06/05/2026

🚨Please check our hours before coming to visit us this month. We have several events taking us away from the store and will be closed a few weekends coming up. 🚨Thank you!

06/05/2026

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💖 Look at this STUNNING pink Jovani gown! 💖

Whether you’re preparing for a pageant, prom, or your next formal event, this show-stopping dress is sure to turn heads. ✨

The perfect dress is waiting for you—but this beauty won’t be here for long! Stop by Southern Belles today and let us help you find the dress of your dreams. 💕👑
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Authorized retailer of Ava Presley, Jonathan Kayne, Jovani, Portia & Scarlet Couture, Primavera, Alyce Paris, Colors, NOX, Jim Ball & Eliza Benton Designs, Marc Defang, and Atria Couture.

📍 Southern Belles
146 N Forest Park Blvd | Knoxville, TN 37919
southernbellestn.com

⏰ Try-ons stop 30 minutes before closing
📦 Special orders & shipping available
🛍️ Free layaway
📥 DM us style numbers & sizes
💬 Text 865-909-PINK (7465)

Address

146 N Forest Park Boulevard
Knoxville, TN
37921

Opening Hours

Monday 12pm - 7pm
Wednesday 12pm - 7pm
Friday 11am - 7pm
Saturday 11am - 6pm
Sunday 12pm - 5pm

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