06/09/2025
Some of my followers are aware of my day job in software support, but for those of you who aren't aware just know that design is still a side hustle for me. I love it, but it's not paying the bills quite yet!
The reason I bring that up is because the company I work for was recently purchased by a company called PLACE. While I've been onboarding at PLACE and getting to know the company, I noticed they don't have a brand mark. They use a custom "P" in place of a brand mark in some applications, but mostly they just use their wordmark. If I've learned anything from it's the importance of a brand mark which helps tell the story of the brand. Inspired by some of Allan's recent reels I've been sketching some ideas for a brand mark for PLACE. One of my big ideas is too use a keyhole to represent PLACE's mission to bring homeownership opportunities to millions more Americans.
I'm still working through some of these ideas, but maybe I'll put a little presentation together to share. 🤷🏼♂️
