The Beginning
Laguna Tribe Waterman was born in the mid 1990's by a close group of friends who spent most of their days on, around, or in the water. Laguna Tribe Waterman perpetuates an active healthy lifestyle by promoting recreation and professional sports on and around the water. We provide custom designed active apparel and accessories to outdoor enthusiasts and athletes including Standup Pa
ddleboards, Outrigger Paddlers, Prone Paddleboards, Runners, Cross Fit, and kayakers. The Logo Mark
The hook symbol represents “Makau” which is a Hawaiian Fish hook, hand carved and worn by Hawaiian fishermen as a symbol of their prowess to catch fish and provide food for their families. These “Makau” were carved in many designs and styles and from a number of different materials. The wearing of these “Makau” brings an abundance of blessings in life. The centerpiece of our logo is an outline of the City of Laguna Beach California, representing the birthplace of Laguna Tribe. The third aspect of this logo (the semi curved line on the left) represents all the great waves rolling into the shores of Laguna Beach. Founder and Designer
Stephen Caldwell
