Sincerely Susan

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Sincerely Susan • Dresses for &
• Dresses for the
• and more! They sold like crazy! We are in a ‘warehouse’ environment. A.
(217)

Starting in 2004 in the basement of her home, Susan Cooley, with her entrepreneur spirit, began selling quality down bed comforters on eBay. She never imagined that one day she would venture into apparel and shoes. Her enthusiasm and drive lead her to become one of eBay's top seller to date! She had outgrown her basement and storage sheds and decided to move to our current location in 2012. In 2015, Susan started attending bridal shows to promote her collection of mother of bride/groom dresses. She realized that there was a need for these dresses. Many consider us to be the ‘hidden gem’ of KC. We specialize in mother-of-the-bride/groom BUT have extended the needs for balls, galas, bridal showers, bachelorette parties, rehearsal dinner and career dresses! Our mission is to deliver a great experience for our clients and provide designer dresses at reasonable prices. We have stylists that works with each customer individually. We provide ‘one-on-one’ personal shopping experience! We dedicate 1 ½ hour for each customer so they are not feeling ‘rushed’ and can take that time to pick out that perfect dress! We want to make EVERY woman leave our warehouse feeling like they are ‘SPECIAL’! Frequently Asked Questions:

Q. Do our stylists work off commission? No, our stylists work off a hourly rate, tips are appreciated. Q. What kind of dresses do you sell? We sell NEW name brand dresses for all occasions. What size dresses do you carry? We carry sizes 0 - 26W. What are your store hours? We are by APPOINTMENT ONLY but there is someone there Monday-Friday 8:00 am - 3:00 pm

Q. Are you by appointment only? Yes, just call us at 913-730-8840 or go on our webpage: sincerelysusan.store to schedule an appointment. What should I bring to the appointment? We suggest bringing shoes with the height of heel that you prefer and shape wear if needed. What is your return policy? Returns for exchange up to a year or Store Credit that never expires. All tags intact and NO alterations made. What price point are your dresses? Our dresses range typically from $59.99 - $350.00. Nothing over $350.00

Q. Do you sell bridal gowns? No, we specialize in mother of the bride/groom dresses but have over 5,000 formal and casual dresses perfect for ANY special occasion. We do carry some dresses ideal for destination weddings. Do you order out of a catalog? No, the inventory we have on the floor is cash (credit, debit or check) and carry. Do you do alterations? No, but we have referrals

Q. Do you have dressing rooms? Yes, we have 12 dressing rooms.

💜 A little drama. A LOT of elegance. 💜Make an entrance in this stunning plum gown! ✨ With its gorgeous off-the-shoulder ...
10/24/2026

💜 A little drama. A LOT of elegance. 💜

Make an entrance in this stunning plum gown! ✨ With its gorgeous off-the-shoulder neckline, dramatic bow detail, and beautifully draped silhouette, this showstopper is made for the moments that deserve something special.

Perfect for Mother of the Bride, Mother of the Groom, or your next black-tie event. 💃

Come see us at Sincerely Susan in Lenexa, Kansas, and let us help you find the one! 💜

✨ WE’RE HIRING! ✨Love fashion and helping women feel beautiful? 🤍 Sincerely Susan in Lenexa, Kansas, is looking for an e...
10/21/2026

✨ WE’RE HIRING! ✨

Love fashion and helping women feel beautiful? 🤍 Sincerely Susan in Lenexa, Kansas, is looking for an enthusiastic Stylist to join our team!

✨ Flexible hours
✨ Training provided
✨ A fun, client-focused environment

Must be available to work weekends.

📞 Interested? Contact our store at (913) 730-8840!

Help us make every woman feel beautiful! 🤍

💚 NEW ARRIVAL at Sincerely Susan! 💚Meet your new obsession in the most STUNNING shade of green! ✨ This gorgeous gown fea...
10/19/2026

💚 NEW ARRIVAL at Sincerely Susan! 💚

Meet your new obsession in the most STUNNING shade of green! ✨ This gorgeous gown features luxurious mikado, an elegant one-shoulder neckline, a statement bow, and a beautifully structured silhouette that makes an unforgettable entrance.

Perfect for the mother of the bride, mother of the groom, or your next special occasion, this beauty is made for the woman who wants to feel confident, sophisticated, and absolutely fabulous. 💚

Trust us… this color is even more breathtaking in person!

📍 Stop by Sincerely Susan in Lenexa, Kansas, and let our stylists help you find your moment to shine!

Hello,I wanted to send a special email of thanks.  Coming to your store and working with Mary was such an amazing experi...
10/14/2026

Hello,

I wanted to send a special email of thanks. Coming to your store and working with Mary was such an amazing experience! The compliments on my dress were numerous, but feeling confident on my daughters wedding day was priceless! I have told many others it is worth the trip!

Sincerely,
Darcy from Omaha

Mother of the Bride or Groom? 🤍Why should you come to Sincerely Susan?Because having someone who knows how to guide you ...
10/07/2026

Mother of the Bride or Groom? 🤍

Why should you come to Sincerely Susan?

Because having someone who knows how to guide you makes all the difference.

You don’t have to know which dress, color, or silhouette is right for you. Our experienced stylists take the time to get to know you, listen to what you love, and help you find a look that makes you feel beautiful, comfortable, and confident.

Whether you’re envisioning something elegant and timeless, modern and sophisticated, or completely unique—we’re here to help you find the one. ✨

At Sincerely Susan, it’s more than finding a dress. It’s a personal styling experience designed just for you.

📍 Lenexa, Kansas
🤍 Sincerely Susan
✨ Personal styling for every special occasion

Come see us and let’s find the dress that feels like YOU.

We love our customers MOG—Loved my dress from Sincerely Susan’s. It is navy with a unique gold lining. I received lots o...
09/30/2026

We love our customers

MOG—Loved my dress from Sincerely Susan’s. It is navy with a unique gold lining. I received lots of compliments. Best of all, it was comfortable. I was able to purchase my shoes, bracelets and earrings at the same time. Lovely experience!

Michelle

Just In: Brocade is the "It" fabric of fall wedding seasonRich texture, elevated details, andmade to stand out at every ...
09/25/2026

Just In: Brocade is the "It" fabric of fall wedding season

Rich texture, elevated details, and
made to stand out at every special occasion.

The hardest part? Choosing just one

Which brocade look are you picking - 1, 2, or 3?

Comment your favorite below!

✨ PANTSUITS ARE IN STOCK AT SINCERELY SUSAN! ✨Looking for a chic, modern alternative to a dress? We’ve got you covered! ...
09/24/2026

✨ PANTSUITS ARE IN STOCK AT SINCERELY SUSAN! ✨

Looking for a chic, modern alternative to a dress? We’ve got you covered! 🤍

Our pantsuits are in stock and ready to try on, offering the perfect blend of elegance, confidence, and effortless style. Whether you’re shopping for a Mother of the Bride, Mother of the Groom, a special celebration, or a formal event, a beautiful pantsuit is always a statement. ✨

👗 Modern silhouettes 🤍 Sophisticated styling ✨ Comfortable, confident, and event-ready

Come experience our personalized styling experience and let us help you find the perfect look!

📍 Sincerely Susan | Lenexa, KS 📅 Book your appointment and discover your next favorite look!

09/20/2026

💙 BRIDESMAIDS IN LIGHT BLUE… BUT WHAT COLOR SHOULD MOM WEAR? ✨

When the bridesmaids are wearing light blue, Mom has so many beautiful color options to complement the wedding day palette! From soft romantic shades to elegant neutrals and timeless navy, we’ll help you find the perfect look.

Because Mom deserves to feel confident, beautiful, and completely herself. 🤍

✨ Which color would you choose for Mom?

📍 Visit Sincerely Susan in the KC Metro for your personalized styling experience!

✨ The Perfect Finishing Touch! ✨A beautiful dress deserves the perfect accessory! 👜💍 Our collection of elegant evening p...
09/18/2026

✨ The Perfect Finishing Touch! ✨

A beautiful dress deserves the perfect accessory! 👜💍 Our collection of elegant evening purses is the perfect way to complete your look for the wedding, rehearsal dinner, gala, or any special occasion.

From soft metallics and ch*****ne tones to classic black and gorgeous blush, there’s a clutch for every style and dress. 🤍

Because sometimes it’s the little details that make the whole look!

Stop in and let us help you find the perfect accessories to complete your Sincerely Susan look. 💕

Address

Lenexa, KS

Opening Hours

Monday 8am - 3pm
Tuesday 8am - 3pm
Wednesday 8am - 3pm
Thursday 8am - 3pm
Friday 8am - 3pm
Saturday 10am - 4pm
Sunday 10am - 4pm

Telephone

+19137308840

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