Sincerely Susan

Sincerely Susan • Dresses for &
• Dresses for the
• and more! They sold like crazy! We are in a ‘warehouse’ environment. A.
(217)

Starting in 2004 in the basement of her home, Susan Cooley, with her entrepreneur spirit, began selling quality down bed comforters on eBay. She never imagined that one day she would venture into apparel and shoes. Her enthusiasm and drive lead her to become one of eBay's top seller to date! She had outgrown her basement and storage sheds and decided to move to our current location in 2012. In 201

5, Susan started attending bridal shows to promote her collection of mother of bride/groom dresses. She realized that there was a need for these dresses. Many consider us to be the ‘hidden gem’ of KC. We specialize in mother-of-the-bride/groom BUT have extended the needs for balls, galas, bridal showers, bachelorette parties, rehearsal dinner and career dresses! Our mission is to deliver a great experience for our clients and provide designer dresses at reasonable prices. We have stylists that works with each customer individually. We provide ‘one-on-one’ personal shopping experience! We dedicate 1 ½ hour for each customer so they are not feeling ‘rushed’ and can take that time to pick out that perfect dress! We want to make EVERY woman leave our warehouse feeling like they are ‘SPECIAL’! Frequently Asked Questions:

Q. Do our stylists work off commission? No, our stylists work off a hourly rate, tips are appreciated. Q. What kind of dresses do you sell? We sell NEW name brand dresses for all occasions. What size dresses do you carry? We carry sizes 0 - 26W. What are your store hours? We are by APPOINTMENT ONLY but there is someone there Monday-Friday 8:00 am - 3:00 pm

Q. Are you by appointment only? Yes, just call us at 913-730-8840 or go on our webpage: sincerelysusan.store to schedule an appointment. What should I bring to the appointment? We suggest bringing shoes with the height of heel that you prefer and shape wear if needed. What is your return policy? Returns for exchange up to a year or Store Credit that never expires. All tags intact and NO alterations made. What price point are your dresses? Our dresses range typically from $59.99 - $350.00. Nothing over $350.00

Q. Do you sell bridal gowns? No, we specialize in mother of the bride/groom dresses but have over 5,000 formal and casual dresses perfect for ANY special occasion. We do carry some dresses ideal for destination weddings. Do you order out of a catalog? No, the inventory we have on the floor is cash (credit, debit or check) and carry. Do you do alterations? No, but we have referrals

Q. Do you have dressing rooms? Yes, we have 12 dressing rooms.

08/29/2026

Packing for a destination wedding? 🌺✈️ We’ve got you covered — floral, flowy, and photo-ready for every welcome dinner, ceremony, and beach reception.

From one-shoulder maxis to tiered ruffles to sleek florals-on-black, have your wardrobe sorted in one stop.

📍 Sincerely Susan
Shop in store now — DM us for sizes & availability!

08/26/2026

We LOVE real reviews from our customers❤️
Come experience the magic with us• Link in our bio to book an appointment to find your perfect dress✨

✨ DES MOINES, WE’RE COMING TO SEE YOU! ✨Calling all Mother of the Bride & Mother of the Groom shoppers! 💕 Come find the ...
08/23/2026

✨ DES MOINES, WE’RE COMING TO SEE YOU! ✨

Calling all Mother of the Bride & Mother of the Groom shoppers! 💕 Come find the perfect dress for all the special moments leading up to the big day.

Come see us and discover beautiful styles, elevated looks, and dresses made for your special celebration. 👗✨

An absolute pleasure creating personalized looks for this beautiful group of women celebrating a very special wedding. ✨...
08/15/2026

An absolute pleasure creating personalized looks for this beautiful group of women celebrating a very special wedding. ✨ Each look was thoughtfully curated to reflect her individual style, personality, and the occasion—because the most elevated style is always personal.

Grateful to be part of such a memorable celebration and to help each woman feel confident, polished, and beautifully herself. 🤍

We both picked velvet for Madison and John’s November 2nd wedding!  We received so many comments on how beautiful they w...
08/14/2026

We both picked velvet for Madison and John’s November 2nd wedding! We received so many comments on how beautiful they were! We wanted to say thank you again for helping make the day gorgeous❤️

When shopping for a special occasion dress, I would go nowhere else but Sincerely Susans. I purchased dresses for two of...
08/12/2026

When shopping for a special occasion dress, I would go nowhere else but Sincerely Susans. I purchased dresses for two of my children’s weddings there, and when I needed dresses this past year for galas, I made an appointment. The ladies are so talented at helping you select the perfect dresses to make you feel beautiful! I ended up purchasing two for the events we were going to attend. I recommend them to anyone needing a formal dress.

I absolutely loved finding my dress at Sincerely Susan for my daughter’s wedding! The entire experience was so unique, p...
08/07/2026

I absolutely loved finding my dress at Sincerely Susan for my daughter’s wedding! The entire experience was so unique, personal, and enjoyable. From the moment I walked in, I felt like every detail was tailored to my style while also keeping our wedding colors and vision in mind. They made what could have been a stressful decision feel effortless and special. I’m so grateful for their personalized attention and helping me find the perfect dress for such a memorable day. Thank you for making this proud mom feel beautiful! Jyll Miner - Johnston, IA

04/08/2026

Stop buying your MOB dress online and here is why:


Link in our bio to book an appointment 🌸

Address

Lenexa, KS

Opening Hours

Monday 8am - 3pm
Tuesday 8am - 3pm
Wednesday 8am - 3pm
Thursday 8am - 3pm
Friday 8am - 3pm
Saturday 10am - 4pm
Sunday 10am - 4pm

Telephone

+19137308840

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