The brand is influenced by vintage/retro aesthetic designs, visual arts, punk, early space age and other artistic and mainstream counter cultures of the past. Our approach has always been loud and maximal graphic designs on apparel. What makes us unique is majority of the designs are made by us from scratch and are taken from public domain resources. Since the 50's, Each decade had a myriad of cul
tural changes in terms of fashion and life in general. Be it the psychedelics and spirituality filled hippie culture from California in the 60's to the neon lit cities, space-y synthesizers and early computer graphics of the 80's. We consider all these creative and visual arts mediums as an inspiration, and we create designs based on them. sometime early 2010's, Minimal / Athleisure came into the scene, and it sort of put a stop to wild loud apparel and move on to plainer and simpler style. From big brands changing their logos to more minimal style to clothes being plain *boring*. We noticed this sometime in 2017 and decided to bring back the old school loud creative style.
