12/02/2023
I arrived home from The Art Gallery of Ontario inspired, as usual, almost a year ago today. I started illustrating a version of an old food advertisement with oil crayons in orangey-red, cobalt and forest green. I played with typography and graphic elements that spoke to my love of 1960âs Ogilvy-era design. There was a textile design developing before my eyes. I manipulated the illustrated paper with some bright red masking tape to form a bean bag chair, and there that little mock-up sat for weeks. I wasnât ready for it yet.
Then it hit me: The art was guiding creation. The food was fueling the art.
I dipped into the recipe box my mother hand-painted for me one year as a gift, and took out my favorite recipe for hummus. Hummus is the foundation of mezze (for the Lebanese side of my family, this means small dishes of meats, salads, dips and desserts) so it only felt right to begin my âillustrated recipeâ journey with none other than, you guessed it, hummus.
Over the span of the next 6 months, I would work alongside my amazing partner in India, discussing my absurdly tedious tech-pack through virtual meetings, and one particularly long revision meeting in Brooklyn, to land on the perfect finished bag, now available to you today for preorder!