Focused on Forever Blinders

Focused on Forever Blinders A sophisticated unique brand for the modern hustler making things happen! NO, GO

- Jimmy Iovine

Focused on Forever was inspired by one of the biggest traditions in the Bluegrass, the Kentucky Derby. Horses in the Derby wear blinders that keep them focused from distractions during the race. Watching them resonated with me on having my own form of blinders that keeps me focused on my own path. Our line is designed to symbolize those same blinders to keep us focused on our path to our forever.

When you're running after something, you should not look left or right -- What does this person think, what does that person think?

What will you do when we drop the heat?Be patient with us, the best is yet to come!
08/18/2022

What will you do when we drop the heat?

Be patient with us, the best is yet to come!

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08/07/2022

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07/22/2022

🔥 🔥 HUGE Shout out to GO CARDO GO this is dope! 😆

Give them something to talk about. 🤓 🛍: www.fofeblinders.com 💳: FSA/HSA accepted
07/17/2022

Give them something to talk about. 🤓

🛍: www.fofeblinders.com
💳: FSA/HSA accepted

You simply have to put one foot in front of the other and keep going. Put on and plow right ahead.- George Lucas ...
07/11/2022

You simply have to put one foot in front of the other and keep going. Put on and plow right ahead.

- George Lucas

















Focus on what matters… like a good pair of shades 😎.
07/10/2022

Focus on what matters… like a good pair of shades 😎.


















TOMORROWTOMORROWTOMORROWHow many times have you put off until tomorrow and end up missing out?This is your friendly remi...
07/04/2022

TOMORROW
TOMORROW
TOMORROW

How many times have you put off until tomorrow and end up missing out?

This is your friendly reminder that the going out of stock mega sale starts TODAY! Don't miss out by putting it off until TOMORROW!

SHOP NOW and enjoy the rest of your day knowing you took care of business TODAY.

Look no further for your prescription ready frames! These beautiful two tone acetate frames comes in unisex and women, and serves two purposes! You can take them to your local eyewear store to have your prescription put in, or, you can wear these blue light blocking glasses that have specially craft...

We’re saying so long! 👋🏾 After two years it’s time to start anew! So don’t miss our going out of stock sale starting Mo...
07/03/2022

We’re saying so long! 👋🏾

After two years it’s time to start anew! So don’t miss our going out of stock sale starting Monday, July 4th!
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Let’s be honest this does not always seem possible. In life, there are many things that happen to us… some of which are ...
06/29/2022

Let’s be honest this does not always seem possible. In life, there are many things that happen to us… some of which are outside of our control. But if we learn that even if it’s not what we conceptualize as “good” at the moment, there is always a lesson, and we can only be better when we learn the lesson and grow!

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Lexington, KY
40507

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Our Story

Focused on Forever was inspired by one of the biggest traditions in the Bluegrass, the Kentucky Derby. Horses in the Derby wear blinders that keep them focused from distractions during the race. Watching them resonated with me on having my own form of blinders that keeps me focused on my own path.

Our line is designed to symbolize those same blinders to keep us focused on our path to our forever.

Being able to put your blinder on, ignore negative opinions, and follow your strong intuition is what’s validating to me. It’s a great feeling to know you can trust your gut.

-Whitney Wolfe Herd