Focused on Forever Blinders

Focused on Forever Blinders A sophisticated unique brand for the modern hustler making things happen! NO, GO

- Jimmy Iovine

Focused on Forever was inspired by one of the biggest traditions in the Bluegrass, the Kentucky Derby. Horses in the Derby wear blinders that keep them focused from distractions during the race. Watching them resonated with me on having my own form of blinders that keeps me focused on my own path. Our line is designed to symbolize those same blinders to keep us focused on our path to our forever.

When you're running after something, you should not look left or right -- What does this person think, what does that person think?

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Lexington, KY
40507

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