HBCU Alum WE ARE Rooted

HBCU Alum WE ARE Rooted More than a Clothing Brand its a LIFESTYLE

Today wasn't just about sales it always about seeing my vision through.We you show up unapologetically not knowing the o...
02/28/2026

Today wasn't just about sales it always about seeing my vision through.

We you show up unapologetically not knowing the outcome that takes courage

I want to thank the late Mr Lecester Allen for bringing his vision to Atlanta, The Black Wall Street.




If you Rooted,----POP-UP SHOW-UP LOVE-UP Follow the sound of the drum that leads you to8109 Mall PkwyStonecrest, Ga 3005...
02/27/2026

If you Rooted,----
POP-UP SHOW-UP LOVE-UP

Follow the sound of the drum that leads you to
8109 Mall Pkwy
Stonecrest, Ga 30058

See ya soon Alums, Non-HBCU, Future ALUMS and supporters

HBCU Alum WE ARE Rooted

Its Legacy HOUROne lucky HBCU Alum will win...Answer the question below and win a HBCU ALUMS WE ARE ROOTED T-shirt. Wha...
02/26/2026

Its Legacy HOUR

One lucky HBCU Alum will win...

Answer the question below and win a HBCU ALUMS WE ARE ROOTED T-shirt.

What state has the most HBCU'S and give how many.

Drop you answers and let us know what HBCU you attended....

Pop- Up Extravaganza 8109 Mall Pkwy Stonecrest, Ga 30038ONE DAY AWAY.....The clock is running down...From...
02/26/2026

Pop- Up Extravaganza
8109 Mall Pkwy
Stonecrest, Ga 30038

ONE DAY AWAY.....
The clock is running down...

From campus ROOTS to city streets...
to Black Wall Street- 1309 Mall Pky Stonecrest, Ga 30038.

This isn't just a pop-up.
Its legacy in motion.
Its culture strutting forward.
Its HBCU ALUMS showing up bold, grounded, and unapologetically seen....

Shout-out to ALL HBCU ALUMS---come celebrate Homecoming.

And listen...this is a safe space for EVERYONE. You all are welcome here---
HBCU Alums, future ALUMS, supporters, and Non-HBCU family

Who are you repp'n?
Wear your HBCU colors...

WE ARE ROOTEDWe carry legacy and history in on our backs in-----Every stepEvery sound Every strut Every strideFrom the ...
02/26/2026

WE ARE ROOTED

We carry legacy and history in on our backs in-----
Every step
Every sound
Every strut
Every stride

From the yard to the streets we show up in excellence.

Follow us as we build legacy

Of course they are talking about HBCU ALUMS WE ARE ROOT...
02/26/2026

Of course they are talking
about

HBCU ALUMS
WE ARE ROOTED
Lifestyle brand
HBCU Alum WE ARE Rooted

Something is coming...And its ROOTED in culture confidence and purpose.IF you know...you look know...But if dont know le...
02/26/2026

Something is coming...
And its ROOTED in culture confidence and purpose.

IF you know...you look know...

But if dont know let me.let you know----Next level

Stay ROOTED

Did you see that?👀👀This HBCU alum didnt come to blend in...I came to stand ROOTED unapologetically...More than brandMore...
02/23/2026

Did you see that?👀👀

This HBCU alum didnt come to blend in...

I came to stand ROOTED unapologetically...

More than brand
More than a clothing line
Its's legacy, resilience, sand healing designed into every letters that makes up this HBCU LIFESTYLE...


?

What HBCU are you repp'n👀...or does it really matter?🤔According to this HBCU alum the answer is --NO.Because WE ARE ROOT...
02/23/2026

What HBCU are you repp'n👀...or does it really matter?🤔

According to this HBCU alum the answer is --NO.

Because WE ARE ROOTED.

Introducing
HBCU ALUM---WE ARE ROOTED, a clothing brand that represents more than fashion---its a LIFESTYLE.
A lifestyle fashionable rooted in legacy, healing and resilience.

If you know her---then you know--- unique style is her love language.
This HBCU alum struts forward with a vision that redefines what HBCU pride looks and feel like---bold, intentional and unapologetically rooted; designed to put the fashion industry in notice.
We here, WE ARE ROOTED and we ain't going nowhere.

Pull up ~Show up ~Love Up

Stay rooted...

POP-UP Live
*****Pre-Orders*****

🖤 Feb 27 l 1PM-8PM
Black Wall Street ---
8109 Mall Pky
Stonecrest, Ga 30058

Address

8109 Mall Pkwy
Lithonia, GA
30038

Website

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