Shoes & Brews

10/22/2026

FREE GLASS ALERT! Longmont Museum Collectible Glass Giveaway

A bigger, bolder Longmont Museum is now open and we’re helping them celebrate with a free commemorative glass!

Stop by starting Monday October 26th, buy a b**r and score a FREE collectible Museum glass, complete with a BOGO Museum admission coupon!

Limited supply of glasses so get one while you can!

10/06/2026

FREE TRIVIA THIS FRIDAY

Join us on Friday, October 9th @ 6:30 PM for an unforgettable night of brain-teasing fun with Brew Master Roger as he hosts a trivia night full of surprises! Gather your smartest friends and form a team of 2-4 to compete for bragging rights and prizes. This trivia night is FREE but please register as spots are limited. Don't miss out on this exciting evening of trivia, tasty brews, and great company—it's going to be a blast!

More October Events!

👟Run Club with ASICS
Thu, Oct 15th @ 6PM
Come try the Novablast 6 or the Gel-Kayano 33!

🎹🍻 Blues & Brews
Sat, Oct 17th
5:30PM - 8PM - Live music with Matthew Popkin on keys and vocals. Join us as Shoes & Brews transforms into a piano bar for the evening with requests and participation encouraged! Free event!

💧Run Club with Precision Fuel & Hydration
Thu, Oct 22nd @ 6PM
PF&H will be here doing sweat tests (https://www.precisionhydration.com/sweat-testing/our-sweat-tests/?srsltid=AU7gw4V4r_kPK5Cq2vIROci5z8v9SJ32C8nJH8hD6L3KVqeChMQVsi2I) to help you determine how much sodium you lose when exercising so you can individualize your electrolyte supplementation strategy.

Click here for an update from Shoes & Brews!

09/28/2026

We have a fun October planned at Shoes & Brews!

BUT FIRST: Sole Mates 5k and Brew Fest price increases starting October 1st! Sign up now for the best price. All entrants receive a custom one-of-a-kind running hat exclusive to Sole Mates! Saturday, November 7th

Special run club with Saucony and Left Hand Brewing this week! Thursday, October 1st at 6PM

We will be starting and ending at Shoes & Brews as normal, but we'll start together with a group jog down the St. Vrain Greenway to Left Hand Brewing, just half a mile away. Left Hand Brewing will be serving select $5 pints and Saucony will be there with some shoes for you to demo!

From there feel free to extend your run or just hang at Left Hand for a while before jogging back to Shoes & Brews in your Saucony demo shoes. We will shuttle your shoes back to Shoes & Brews for you. We will finish at Shoes & Brews with a raffle as usual. Get an extra raffle ticket if you demo a pair of Saucony shoes!

More October Events!

👟Run Club with ASICS
Thu, Oct 15th @ 6PM
Come try the Novablast 6 or the Gel-Kayano 33!

🎹🍻 Blues & Brews
Sat, Oct 17th
5:30PM - 8PM - Live music with Matthew Popkin on keys and vocals. Join us as Shoes & Brews transforms into a piano bar for the evening with requests and participation encouraged! Free event!

💧Run Club with Precision Fuel & Hydration
Thu, Oct 22nd @ 6PM
PF&H will be here doing sweat tests (https://www.precisionhydration.com/sweat-testing/our-sweat-tests/?srsltid=AU7gw4V4r_kPK5Cq2vIROci5z8v9SJ32C8nJH8hD6L3KVqeChMQVsi2I) to help you determine how much sodium you lose when exercising so you can individualize your electrolyte supplementation strategy.

Click here for an update from Shoes & Brews!

09/23/2026

Sole Mates 5k and Brew Fest Updates
Live Music from Native Station!
Prices increase Oct 1st!

Longmont's own Native Station (https://nativestationmusic.com/music) is playing the after party at Sole Mates 5k and Brew Fest.

Native Station is a 4 piece alternative rock band hailing from Longmont, CO. Sometimes peaceful, sometimes heavy, but always fun, Native Station loves what they do and their love for their music and their fans is apparent at every show. Check them out!

Hats are on the way!

The race hats have been made and are on their way to the store! These are comfy mesh-sided running hats with a one-of-a-kind design only available to race and brew fest participants! Sign up before October 1st to lock in the lowest price.

Click here for an update from Shoes & Brews!

08/31/2026

🍺🥇It's back - the 12th Edition Sole Mates 5K & Brew Fest presented by Shoes & Brews and Left Hand Brewing!

📅 Saturday, November 7 · Shoes & Brews, Longmont, CO

The best party of the fall is on. This year we're running the old course again: Head west from Shoes & Brews past Left Hand with a loop around Roger's Grove. Finish back at Shoes & Brews.

Your bib gets you:

🍻 Drinks from Left Hand Brewing, Dry Dock Brewing, and Bootstrap Brewing
🏃🏻‍♀️Custom Sole Mates race hat (only way to get it!)
🎟Post-race party, raffle & thousands in prizes
⏳Chip timing + free race photos

Don't forget to add the limited-edition Sole Mates t-shirt during registration.

A portion of the race proceeds are donated to the Left Hand Brewing Foundation.

Sign up now — early-bird pricing ends Sept 30, then it goes up.

Register: link in bio

08/25/2026

Sole Mates 5k and Brew Fest

Saturday, November 7th, 2026

Sole Mates 5k and Brew Fest (https://runsignup.com/Race/CO/Longmont/SoleMates5kBrewFest) is back for the 12th year!
Mark your calendars for Saturday, November 7th, 2026
We are partnering with our friends at Left Hand Brewing to bring you a community celebration of running, music, and b**r. A portion of the race proceeds help support the Left Hand Brewing Foundation (https://lefthandbrewing.com/community/left-hand-brewing-foundation) .

Register Early:
Spots are limited and past races have sold out, so register early to guarantee your spot and exclusive race hat.

Launch offer for newsletter aficionados:
Register online (https://runsignup.com/Race/CO/Longmont/SoleMates5kBrewFest) through Sunday 8/30 and get $5 off your race entry with code:
NEWSLETTER5

Race entry includes the exclusive Sole Mates running hat, and entry to the brew fest with drinks from Left Hand Brewing, Dry Dock Brewing, and Bootstrap Brewing.

X-ray jackalope shirts are available to reserve during registration but we are only making a limited amount! Sign up early to guarantee yours.

The race hats are mesh sided running hats. They are similar to last year's sole mates water color hats in fit and feel, but with a completely new design.

Call for Volunteers & Business Partners:
We’re also looking for volunteers and local business partners to join the fun! Whether helping behind the scenes or showcasing your business at the race, it’s a great way to connect with our amazing community while supporting a local cause. Interested? Email us at [email protected] to get involved.

Thank you for all your support through the years and here's to another great Sole Mates 5k! See you there!

Click here for an update from Shoes & Brews!

08/12/2026

Lots going on at Shoes & Brews over the next couple weeks — here's what's on tap.

RUN CLUB WITH HOKA — Thursday, Aug 13, 6 PM
Join us tomorrow night! Hoka is providing demo shoes to try on the run — the Clifton 11 and the Mach 7. Give them a try!

RUN CLUB WITH SAUCONY & NATHAN — Thursday, Aug 20, 6 PM
Saucony will have demos of the Endorphin Azura, the Triumph 24, and the Guide 19. Nathan will also be on hand with hydration vests and handheld bottles to try out on the run.

OPEN MIC — Wednesday, Aug 19, 6 PM
Open Mic is now the 1st and 3rd Wednesday of every month. Bring your talent or just come enjoy the show.

TRIVIA — Friday, Aug 21, 6:30 PM
Trivia is back and it's free to play — but please register on our website to reserve your spot!

SAVE THE DATE: 12th Edition SOLE MATES 5k — Saturday, Nov 7
Mark your calendars for the Sole Mates race on November 7th. Full announcement and sign-up info coming soon — keep an eye out!

See you at the shop,

The Shoes & Brews Team

Click here for an update from Shoes & Brews!

08/04/2026

Ready for Cross Country season?

Students get 15% off year round on all running shoes, gear, nutrition, apparel!

We carry shoes from:
Nike
Brooks
ASICS
Saucony
HOKA
Altra

Come in for a fitting and we’ll get you fit in the right shoe for a successful season.

Discount applies to full price items only and can’t be combined with other discounts.

07/23/2026

B**r Olympics this Saturday 1pm!
Solo or with a partner.
No need to sign up in advance. Just show up!

Shoes and Brews 12th anniversary party 7/24 and 7/25
7/24 Trivia at 6:30 pm - sign up on our website
7/25 Sizz'lin Street Bites food truck, B**r Olympics, battle of the air bands!

07/23/2026

Shoes & Brews Is Turning 12!

Alright folks, we're getting close to the 12th Anniversary festivities! Here's the lineup the next few days.

Tonight Thursday, July 23rd:
Run Club at 6 pm.
It's finally cooling off!
Food by Sam and Sam Authentic Eats.

Friday, July 24th:
Trivia at 6:30 pm!
If you've never been to a Shoes & Brews trivia night, you don't know what you're missing. It is not your average pub trivia...
$20 - Sign up on our events page

Saturday, July 25th:

Sizzlin' Street Bites Food Truck (https://sizzlinstreetbites.com/) will be here all day! 12 pm - 8 pm

B**r Olympics from 1 pm - 5 pm
Sign up at the event
Details at the end of this email!

Air Band finale at 6 pm!

We still need more air bands! Email [email protected] if you're interested! It's like karaoke with props and you don't even have to sing.
We have prizes for the crowd favorite air band!

Grand Prize for B**r Olympics Doubles Category is the coveted Shoes & Brews Flamingo trophy.

B**r Olympics - The Details

Complete our obstacle course in the least amount of time.
Only cost is the b**r you must drink as part of the course.

Singles or Doubles competition

1 pm - 3:30 pm
Open competition to set your time.
Lowest times advance to the next round in a single elimination tournament.

4 pm (ish)
Single elimination tournament to crown the champs!

The competition begins when you crack a b**r. You must complete the b**r before you end the competition, drinking it now or along the way.

Stage 1: Wheel yourself on a stool to a bench and put a shoe on your partner/friend and tie it

Stage 2: Make one flip cup

Stage 3: Make three shots on the b**r pong table

Stage 4: Score 3 points in corn hole

Stage 5: Jump rope consecutively 25 times.

Stage 6: Make a Free throw and a lay up

Stage 7: Take a selfie under the misters and post it to social media

Finish your b**r if you haven't already and the time stops.

Doubles will alternate events and complete stage 7 together

You can complete the course as many times as you like (but must pay for your b**r)

Grand Prize for Doubles: Flamingo In a Beach Chair Trophy + Glory

Grand Prize for Singles: 6 Pack of B**r + Glory

Click here for an update from Shoes & Brews!