10/26/2022
⚠️ 🏀 Our 1st Prototype Basketball shoe has come to life! Excited to share our design process as we aim to bring an option to hoopers not available anywhere else.
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We took a look at nearly every detail which will help you play at your highest level, and dissected some of our old favorites to get precise. As a former basketball player who tried nearly every major release from Nike and jordan basketball shoes for 25 years.. I found success in certain pairs but also realized what doesn’t work.
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Our unique approach not only finds your exact foot volume,, but depending on your foot strength, we can also engineer the shoe to have the right amount of support and not too much. We’re aiming to bridge that gap between floppy/minimal shoe and over supportive clunky basketball shoe.
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Every athlete is unique. Your foot & toe shapes, your foot/ankle strength are all accounted for in our unique process. My pair should lean towards the flexible end as my body has adjusted to minimal footwear for years and doesn’t need the typical amount of cushion that inflates every bball shoe on the market. When you’re low to the ground, your court feel is such an advantage.
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They’re not going to be for everybody.. but for some, this will change their whole approach on court to move stronger and keep your feet feeling fresh. Let us know your thoughts!
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More pics and testing results to come
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