Alisa.green

Alisa.green Our vegan marketplace makes it simple to discover and purchase animal-free clothing, shoes, and accessories.

We thoughtfully curate our selection of brands, collaborate with creators, and prioritize ethical practices that benefit the environment.

[IN TRANSITION] — GANNIFashion companies rarely change overnight. More often, the shift happens gradually — through mate...
08/14/2026

[IN TRANSITION] — GANNI

Fashion companies rarely change overnight. More often, the shift happens gradually — through materials, production methods, sourcing and long-term targets.

GANNI is a good example of that transition.

Founded in Copenhagen in 2000, the brand has grown into one of the most recognisable names in contemporary Scandinavian fashion. Over time, reducing its environmental impact has become a larger part of how the company develops its collections and operates.

In 2025, GANNI reported a 32% reduction in absolute CO₂ emissions, while 85% of the materials and fibres it used were classified as Preferred — materials with a lower environmental impact according to the brand’s internal scoring system.

Through its Fabrics of the Future programme, GANNI is testing alternatives to conventional materials. The brand phased out virgin leather in 2023 and now uses alternatives including recycled leather such as PELINOVA®, made from reclaimed leather scraps blended with TENCEL™ Lyocell.

Its next step is Gameplan 3.0, covering 2026–2028, with further targets around emissions, materials and circularity.

We’re launching a new series: [IN TRANSITION] — looking at how brands are gradually moving towards more responsible and sustainable ways of working.

🦊 Follow us for more stories about fashion, the changes shaping the industry, and brands worth knowing.

Urban Decay: Bold, Cruelty-Free Beauty with Vegan OptionsUrban Decay is an American makeup brand known for bold colours,...
08/06/2026

Urban Decay: Bold, Cruelty-Free Beauty with Vegan Options
Urban Decay is an American makeup brand known for bold colours, long-lasting formulas and a rebellious approach to beauty. Born in Los Angeles, the brand was created for people who see makeup as a form of self-expression rather than a set of rules.

Urban Decay is certified cruelty-free by PETA and states that it does not test its products on animals. However, it is important to note that Urban Decay is not a fully vegan brand. The company offers a wide selection of vegan products, clearly labelled as such. According to the brand, these formulas contain no animal-derived ingredients or by-products.

The brand sells decorative cosmetics for the eyes, face and lips. Its range includes eyeshadow palettes, mascaras, eyeliners, eye pencils, foundations, face primers, lipsticks, highlighters and makeup-setting products.
Urban Decay Cosmetics is particularly famous for its Naked eyeshadow palettes, 24/7 eye pencils, Eyeshadow Primer Potion and All Nighter Setting Spray. These products have become popular for their strong pigmentation, easy application and long-lasting performance.

The brand combines everyday neutral makeup with more dramatic colours and experimental finishes. Its products are designed for both subtle daily looks and bold evening makeup.

For customers looking specifically for vegan cosmetics, Urban Decay has a dedicated vegan makeup selection. Each product should still be checked individually for the official vegan label, as the status does not apply automatically to the entire collection.

Ahimsa is a Brazilian vegan footwear and accessories brand founded in 2013 by Gabriel Silva and his father, Cisso Silva....
07/18/2026

Ahimsa is a Brazilian vegan footwear and accessories brand founded in 2013 by Gabriel Silva and his father, Cisso Silva. The brand was born from a personal need to find stylish, high-quality shoes made without animal-derived materials. Today, Ahimsa produces vegan shoes, bags, belts and wallets, focusing on cruelty-free materials, ethical production, in-house factory control and conscious consumption.

The idea came from the founder’s own experience. Gabriel Silva could not find vegan shoes that looked the way he wanted: stylish, high-quality and suitable for real everyday life.

Later, the mission became broader: through its products, the brand aims to promote a vegan lifestyle, respect for all forms of life and more conscious consumption. The brand also states that it became the first/only fully vegan footwear factory.

Their mission is to create products without animal exploitation, use alternative materials and prove that fashion can be high-quality and stylish without cruelty.

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