08/07/2026
Why does craftsmanship still matter?
For Alex, it’s simple: slowing down, paying attention to the details, and making something you can stand behind years from now. Quality isn’t created in the final product—it’s built into every decision along the way.
This is just a small part of his story.
Watch the full episode of California Makers from the link in bio and hear why craftsmanship, family, and doing things the right way continue to shape everything we make.
