Theo the Label

Theo the Label THEO, in ancient Greek, is a gift from above. For the woman long in search of atelier-inspired RTW. Some are more feminine, some more masculine. market.

For the woman long in search of atelier-inspired designs at contemporary price points, THEO is that offering. A ready-to-wear collection of clothing, shoes, and accessories, THEO’s pieces embody a worldly timelessness. Each is expertly cut to enhance the singular features of a woman’s body, instantly elevating her style. In keeping with the origin of THEO’s name, all items are named after a goddes

s of mythology to embolden the wearer with confidence and elegance. She stands out in any setting as someone who values high quality and exceptional fit. THEO is founded by Marco Lebel. Lebel spent 14 years as the Global Head of Sales for Robert Rodriguez before opening The Lebel Fashion Group, where, for the past three decades, he has mentored emerging American and International designers and shepherded them into the U.S. The first line drawn from his imagination, THEO is his most personal undertaking yet, presenting the glamour and exuberance of couture at attainable prices. It is smart, stylish luxury within reach. The first images of the collection evoke the work of renowned photographer Patrick Demarchelier and the most exciting muses of his era. THEO will launch wholesale in early June'23 with an expected December delivery. It will be available in stores for Spring 2024.

05/26/2026

Summer is Calling

New Collection Available Tomorrow

05/22/2026

Daydream Dressing

A sheer floral print made for sun-drenched days.

Discover the Ourania Print at THEOTheLabel.com

05/18/2026

Made to Be Looked At

Hand-embroidered shirting with a modern cropped fit.

Golden HourNeutral tones for slower days and longer light
05/12/2026

Golden Hour

Neutral tones for slower days and longer light

For Her, Always
05/10/2026

For Her, Always

An Icon, Reimagined The Echo Pearly Shirt ReturnsAvailable now at THEOTheLabel.com
05/05/2026

An Icon, Reimagined

The Echo Pearly Shirt Returns

Available now at THEOTheLabel.com

An Icon, ReimaginedThe Echo Pearly Shirt returnsAvailable now at THEOTheLabel.com
05/01/2026

An Icon, Reimagined

The Echo Pearly Shirt returns

Available now at THEOTheLabel.com

04/29/2026

Endless Styling

A wardrobe designed to move between looks

Discover at THEOTheLabel.com

04/28/2026

We’re going live 🖤
Join us for a Spring Styling Session
Thursday at 6PM PST on IG & TikTok

Address

Los Angeles, CA
90014

Opening Hours

Monday 7am - 7pm
Tuesday 7am - 7pm
Wednesday 7am - 7pm
Thursday 7am - 7pm
Friday 7am - 7pm
Saturday 7am - 7pm
Sunday 7am - 7pm

Telephone

+12139887200

Website

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