House Of Aama

House Of Aama House of Aama is a boutique lifestyle clothing brand based and produced in Los Angeles, California.

Class is in session. 📚❤️ Art historian and scholar Scholar/Curator/Critic for TEDx TED Talks TEDxUCLA, wearing archival ...
08/26/2026

Class is in session. 📚❤️ Art historian and scholar Scholar/Curator/Critic for TEDx TED Talks TEDxUCLA, wearing archival Aama x Nordstrom circa 2024, exploring Dandy tailoring traditions.

Tiffany grounds us: “Data Consciousness and the ethics of seeing in the innovative data visualizations that famed sociologist W.E.B. Du Bois and his research team made and displayed at the 1900 Paris Expo. Drawing connections between art, history, race, and AI, I show how Du Bois’s work challenges the limits of data and offers a powerful framework for imagining more equitable technologies.

As we enter a new data renaissance, will artificial intelligence simply reproduce historic inequalities, or can we create entirely new, more just ways of seeing?”

Thank you Tiffany for wearing Aama for this legendary moment! Smart girls wear Aama. 📘

Going West. ⛰️🌾Aama Studio in partnership with Denver Art Museum powered by Color of Fashion.This weekend, we’re gatheri...
08/18/2026

Going West. ⛰️🌾

Aama Studio in partnership with Denver Art Museum powered by Color of Fashion.

This weekend, we’re gathering in Denver for an exploration of the Aama world from archive to present through film, conversation and collections. Centering heritage, storytelling and the creative process that continues to shape our practice.

Looking forward to sharing our world and being in conversation with Denver.

Inspiration Study: Postwar Charm 📖🪡🌱Peter Pan Bib Collars, Utilitarian Workwear & GinghamWhile researching Folk Grounds,...
08/05/2026

Inspiration Study: Postwar Charm 📖🪡🌱

Peter Pan Bib Collars, Utilitarian Workwear & Gingham

While researching Folk Grounds, we found ourselves returning to family photographs from our maternal lineage in South Carolina and Louisiana.

Many of these photographs, taken throughout the postwar 1950s, reveal the same visual language: Peter Pan bib collars, utilitarian workwear, and gingham. Details that moved through Southern small towns, from Sunday mornings to days spent working the land and along the waterways.

Rather than recreating these garments, we translated that visual language into Folk Grounds through silhouette, textile, and construction.

A family photograph becomes a pattern. A pattern becomes a garment. Design Memory.

Explore Folk Grounds at houseofaama.com.

House of Aama for Nebraska at Rockefeller Center. 💙Seeing our flag in person at Rockefeller Center for the first time wa...
07/28/2026

House of Aama for Nebraska at Rockefeller Center. 💙Seeing our flag in person at Rockefeller Center for the first time was such a special moment!

There are moments in a creative life that remind you to pause. Standing beneath it, we couldn’t help but smile, take it all in, and reflect on how far we’ve come. We’re so grateful to be part of it.

Created for Nebraska as part of United Flags of Fashion, the flag is centered around our reimagining of the legend of John Henry, honoring the agricultural and industrial workers whose labor helped shape both Nebraska and the broader American landscape.

Thank you to Vogue, the , Rockefeller Center, and America250 for the opportunity to contribute to this historic project.

House of Aama x comococotton is back for round two of pre-orders! From field to fabric. 🌾 Amid the launch of House of Aa...
07/24/2026

House of Aama x comococotton is back for round two of pre-orders! From field to fabric. 🌾 

Amid the launch of House of Aama’s SS26 collection, Folk Grounds, we are honored to share our John Henry Cotton Tee and Shop Rag, created in partnership with COMOCO Cotton. Available now for pre-order! 🔨🎣

For Folk Grounds, we partnered with COMOCO, founded by Stephen Satterfield, to revive Black-grown cotton in the United States and launch the Aama Sustainability Initiative. Rooted in the agricultural legacy of the South, this partnership honors cotton not only as a material, but as a story of land, labor, ancestry, and possibility.

COMOCO works to rebuild a textile ecosystem rooted in lineage and liberation by partnering directly with Black cotton farmers, purchasing their cotton at a premium, and amplifying their stories through advocacy and storytelling. Their work imagines a future where Black agricultural communities are not only remembered within the history of cotton production, but are central to its future.

Through the Aama Sustainability Initiative, we are building toward a vertical supply chain that connects the hands that grow our materials to the garments we create. By integrating locally sourced, natural fibers into our designs, we honor Southern heritage while supporting a more equitable and sustainable approach to fashion.

Historically tied to systems of oppression, cotton carries a complex legacy. Together with COMOCO, we are reclaiming this material history and transforming cotton into a symbol of excellence, empowerment, and enduring craft.

From the field to the fabric, this is a material legacy being reclaimed. To place your pre-order, go to houseofaama.com 

Hammer in hand. 🔨Original embroidery and custom patchwork, designed and embroidered locally in Los Angeles.Crafted in ho...
07/23/2026

Hammer in hand. 🔨

Original embroidery and custom patchwork, designed and embroidered locally in Los Angeles.

Crafted in honor of the hands that build, mend, and carry memory forward.

Explore Folk Grounds at houseofaama.com.

Folk Stories: Exploring the Legend of John Henry 🕯️🔨As folklorists and keepers of ancestral tradition, we return to the ...
07/21/2026

Folk Stories: Exploring the Legend of John Henry 🕯️🔨

As folklorists and keepers of ancestral tradition, we return to the legend of John Henry Irons, an enduring figure in American folklore whose story became foundational to our exploration of labor, land, lineage, and the evolving landscape of Americana within Folk Grounds.

Like many folktales, the legend of John Henry exists between history and symbolism. During the construction of the American railroad, Black laborers endured dangerous conditions, impossible work, and meager wages. From their songs, sweat, and collective memory emerged John Henry, a figure who came to embody not one man alone, but the dignity, resilience, and perseverance of a people.

The story tells us that when a steam-powered drill was brought to outwork the men carving through Big Bend Mountain, John Henry accepted the challenge in defense of human labor. Armed with two hammers, he struck steel into stone with a rhythm echoing work songs and ancestral memory. Though he triumphed over the machine, he gave his life in the process, transforming history into folklore.

As our research deepened, we became less interested in the contest itself than in what John Henry continues to represent. Within Folk Grounds, he is reimagined alongside his wife Pollyanna as the steward of the Henry family farm, an archetype through which we explored the enduring relationship between labor, land, leisure, and kinship. This research shaped the world of Camp Aama and informed the development of our original John Henry scenic textile, where folklore becomes landscape and memory takes material form.

Rooted in our maternal farming, labor, and fishing heritage across Louisiana, the Carolinas, and the American South, Folk Grounds stands as a tribute to our late ancestors, Gilbert and Faye Henry, whose lives continue to shape our creative practice. Like the stories we inherit, every collection becomes an act of cultural preservation, carrying memory forward while imagining what is still possible.

Introducing Aama Home. 🏠🪴As an extension of Folk Grounds, we are pleased to debut our first offerings for the home: pill...
07/17/2026

Introducing Aama Home. 🏠🪴

As an extension of Folk Grounds, we are pleased to debut our first offerings for the home: pillow covers featuring our Magnolia print and Henry Toile, two original House of Aama textiles rooted in Southern flora, folklore, and memory.

Designed as collectible treasures for inside or outside the home, these pieces invite the world of Camp Aama beyond the wardrobe and into the spaces where we gather, rest, and create new traditions.

Welcome home. Available at houseofaama.com

Welcome home to Camp Aama 🌾🔨🎣🌸 House of Aama’s SS26 collection unfolds as a living ecoverse rooted in the labor, land, a...
07/16/2026

Welcome home to Camp Aama 🌾🔨🎣🌸

House of Aama’s SS26 collection unfolds as a living ecoverse rooted in the labor, land, and African American agrarian legacy of the American South. Set within the fictionalized resort universe of Camp Aama, Folk Grounds reimagines the myth of John Henry as living lineage, honoring the stories carried by farmers, fishermen, laborers, and caretakers across generations.

This season pays tribute to our maternal farming, labor, and fishing heritage throughout the Carolina and Southern states and to our late ancestors, Gilbert and Faye Henry, whose lives and labor anchor the spirit of the collection.

Through original House of Aama textiles inspired by magnolia, swamp rose, periwinkle, sunflower, and cotton, Folk Grounds invites us to imagine a place where labor meets leisure and legacy blooms.

At Camp Aama, memory is planted, stories take root, and the future is cultivated from the soil of the past.

The full drop of Folk Grounds is available at houseofaama.com

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Los Angeles, CA

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