A trio of movie producers have nothing to wear, so they open a store and stock it what they want - vintage military surplus - and they call the site Camp Beverly Hills. To prove their clothes are fun and sassy they stamp them with the now iconic Camp Beverly Hills logo. Pandemonium - a pop culture phenomenon was born. In the true Hollywood tradition, Camp Beverly Hills became an overnight sensation, not to mention a celebrity obsession. Camp Beverly Hills tees were collected and worn by a young Drew Barrymore, Barbara Streisand at the height of her fame, Jane Fonda at her legendary work-out studio and scores of other stars. They somehow knew that Camp Beverly Hills was the first classic American sportswear brand; the first to successfully brand the California lifestyle; the first to create a frenzy from a simple t-shirt; the first to kidnap the sweat suit from the running track...
Now Camp Beverly Hills is back by popular demand and the timing is perfect. January 2012 marks the re-launch of the iconic Camp Beverly Hills t-shirt, the opening of our online boutique and the beginning of more great things to come.
