Fashion Equity Firm

Fashion Equity Firm Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Fashion Equity Firm, Design & Fashion, Los Angeles, CA.

SHEIN and Temu are suing each other, and it’s not really about who copied what. It’s about whether takedown notices can ...
09/19/2026

SHEIN and Temu are suing each other, and it’s not really about who copied what. It’s about whether takedown notices can legally be used to block a competitor out of the market entirely.

Temu claims SHEIN buried it in takedown notices. SHEIN claims Temu told influencers to lie about pricing and quality, and a court already said that claim can move forward.

Small brands can’t litigate at this scale. But whatever precedent this sets becomes the legal environment every brand operates in next.

Fashion Equity Firm helps founders understand the landscape they’re actually building in.

Book an alignment call. Link in bio.

Sales of gems, precious metals, and artwork at Japan’s department stores jumped 19% in the first half of 2026, hitting $...
09/17/2026

Sales of gems, precious metals, and artwork at Japan’s department stores jumped 19% in the first half of 2026, hitting $2 billion. While Western headlines call luxury’s slowdown a done deal, Japan tells a different story.

This isn’t scattered growth. It’s concentrated in investment-grade categories, the kind bought for value and status, not casual spending. Luxury demand hasn’t disappeared. It’s relocated toward markets and categories where the value still feels credible.

The lesson for founders: substantiated value wins over manufactured scarcity, wherever your customer is.

Fashion Equity Firm helps founders read shifts like this and build pricing strategy around where demand is actually moving.

Book an alignment call. Link in bio.

The cheapest factory quote is rarely the cheapest decision.It doesn’t show you the lead time, the defect rate, or what h...
09/12/2026

The cheapest factory quote is rarely the cheapest decision.

It doesn’t show you the lead time, the defect rate, or what happens when a shipment doesn’t match your sketch. A 5% savings on paper can turn into weeks of tied-up capital, a scramble to air freight, or a run that comes back with more damage than expected.

Reliability is the real margin protector. Cheap is just the number that’s easiest to compare.

Fashion Equity Firm helps founders evaluate manufacturers on the full picture, not just the line item.

Book an alignment call. Link in bio.

The global counterfeit market now moves more than $450 billion a year. That is not a luxury-house problem. It reaches do...
09/11/2026

The global counterfeit market now moves more than $450 billion a year.

That is not a luxury-house problem. It reaches down into every emerging brand trying to build something original.

The nature of the fight has shifted. High-quality counterfeits are moving through resale platforms and marketplace channels now, not just street vendors, which means legal disputes increasingly center on authentication and platform accountability. Courts are working through this in real time. The ongoing SHEIN and Temu litigation includes counterfeiting and trademark claims alongside allegations that takedown notices were used to block a competitor out of the market entirely. Separate cases, like Sol de Janeiro versus MCoBeauty, are testing where “inspired by” legally becomes “too close.”
Large luxury houses have legal teams built to fight this. Emerging brands do not. When a design gets copied and sold cheaper, most small founders have no realistic path to enforcement, even when the infringement is obvious. The cost is not just lost sales. It is diluted identity and a copy reaching the market before the original finishes production.

Too many founders treat trademark and design protection as a “once we take off” step. By the time a brand is successful enough to attract copycats, that missing protection becomes the exact vulnerability that gets exploited.

Fashion Equity Firm helps founders build legal foundation and trademark strategy early, before it is tested, not after a copycat has already taken the market share it took years to build.

Book an alignment call. Link in bio.

Skincare did not stay in the bathroom. It moved into the underwear drawer.A new category called “carewear” is turning ba...
09/05/2026

Skincare did not stay in the bathroom. It moved into the underwear drawer.

A new category called “carewear” is turning basics into beauty products. UK label Underdays launched pre- and probiotic-infused briefs designed to support the skin’s microbiome. A French label followed with an athleisure line blending beauty ingredients directly into the fabric. The global underwear market is projected to grow from roughly $101 billion to $137 billion by 2034, and ingredient-infused fabric is a real part of that curve, not a gimmick.

But here is the tension: the business model is still being figured out, and brands are making biome and skin-benefit claims before the long-term data fully exists. The brands that last will be the ones who can substantiate what they market, not just the ones who move first.
And moving first takes capital. Fabric science, safety testing, and credible health claims are expensive and slow, which means innovation in categories like this tends to favor founders who already have funding, not just a good idea.

That is the same gap that shows up across every category in fashion right now: smart eyewear, wellness-integrated apparel, biotech textiles. The founders who get resourced early are the ones who define what the category becomes.

Fashion Equity Firm helps founders build the positioning and financial literacy to compete for capital and shelf space while a category is still being defined, not after it is already crowded.
Book an alignment call. Link in bio.

The funding gap is not closing. It is compounding.Women of color started 64% of new women-owned businesses in 2023. They...
09/04/2026

The funding gap is not closing. It is compounding.

Women of color started 64% of new women-owned businesses in 2023. They receive less than 1% of all venture capital in the United States. That is not a pipeline problem. It is a capital problem.

The lending numbers tell the same story. The average loan size for women-owned firms is 50% lower than for male-owned firms, and only 15% of women-owned businesses have ever received a private business loan at all. So founders self-fund. 53 to 58% of women-owned businesses are built entirely on personal savings, not because it is the ideal path, but because it is often the only one available.

And still, the results are there. Women of color-owned businesses generate $422.5 billion annually. The revenue is proving the model works. The capital has not caught up to that proof.

This is why Fashion Equity Firm exists. We help founders build the financial literacy and positioning to walk into funding conversations, whether that is a bank, an investor, or a source most founders never hear about, fully prepared to ask for what they have already earned.
The founders who build the infrastructure to compete for capital, not just product, are the ones still standing when the gap finally narrows.

Book an alignment call. Link in bio.

Fashion month is here. So is the money conversation nobody’s having out loud.NYFW is in full swing, and Digital Fashion ...
09/03/2026

Fashion month is here. So is the money conversation nobody’s having out loud.

NYFW is in full swing, and Digital Fashion Week NYC (Sept 9–10) is bringing fashion executives, investors, and founders together for panels on AI, innovation, and the future of retail — including a session literally called “Capital & Innovation.”

Here’s the question worth asking before the panels wrap: how many founders in that room are women of color building at the intersection of fashion and tech?

This isn’t a knock on the event. It’s a pattern worth watching every fashion month, every tech mixer, every “future of the industry” stage.
Access to these rooms shapes access to capital. Access to capital shapes who gets to build next.

FEF exists so you’re not waiting for an invitation to a room that wasn’t built with you in mind.

🔗 Book an alignment call — link in bio.

When you picture a “female founder,” who do you see?Now look at the data: women of color own about half of all female-le...
09/03/2026

When you picture a “female founder,” who do you see?

Now look at the data: women of color own about half of all female-led businesses in the U.S. — over 6.4 million companies generating $422.5B a year. And still, Black designers make up just 7.3% of the fashion industry. Black-owned brands make up less than 7% of beauty shelf space.

Grace Wales Bonner redefined modern menswear. Priya Ahluwalia built a globally recognized label. Telfar built one of the most iconic bags in the world without a single traditional gatekeeper’s approval.

The talent was never missing. The access was.

Representation in coverage should match representation in reality. That’s the gap FEF exists to close.

You don’t have to build in the margins of someone else’s story. 🔗 Book an alignment call — link in bio.

Address

Los Angeles, CA
90015

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm

Website

Alerts

Be the first to know and let us send you an email when Fashion Equity Firm posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Fashion Equity Firm:

Shortcuts

Share

Category