What are the opening hours?

Tuesday 7am - 4pm Wednesday 7am - 4pm Thursday 7am - 4pm Friday 7am - 4pm Saturday 7am - 4pm

Alpha & Omega

Est 1977. The late Mr. Kim never did a CORI check. He was the leading independent Adidas retailer in the USA for decades right out of the ❤️ of Roxbury.

Millions of toes have come thru & generations. TY🙏💫
*04.01.27, 50th Anniversary Please check out our online ordering system @ www.617alphaandomega.com. Products will be updated monthly in 2022. Thank you for your patience, support and ongoing love.

05/25/2026

05/22/2026

We are getting ready for another “Access Ma Back to School” event for hundreds and hundreds of children. TY Russell for helping us out. TY & Let’s Go!😎🚗
To donate to Access MA’s annual Back to School…
https://www.paypal.com/donate/?hosted_button_id=ETGTU9U3XLUZC

05/17/2026

TY to everyone that came out on Saturday to our “Alpha & Omega Last Stop Shop” for the 50th keychains, sneaker restoration, custom designs…
TY & Let’s Go!🚗😎///

05/16/2026

May 15, 1986. 40 years ago, Alpha & Omega was at the right time and place to launch the Adidas Superstars worn by the amazing RUN DMC. We couldn’t keep enough shell toes in the store…the lines went down Ruggles down to Shawmut. Shortly after, we became the leading independent Adidas Retailer in the USA for decades right out of the heart of Roxbury. TY Adidas/ Run DMC & Let’s Go!😎🚗///

05/15/2026

Joel worked us from 2007 to COVID. We love you Joel and all our Alpha & Omega brothers that worked from us since Day 1…April 1, 1977. Mr. Kim always hired locally and never asked if anyone had a CORI. Work hard, take care of customers, don’t steal and be honest is all he asked. TY & Let’s Go!😎🚗
&Omega

05/11/2026

Some sneaker history. Thank you & Let’s Go!😎🚗

05/10/2026

TY to everyone that came out on Saturday to our “Alpha & Omega Last Stop Shop” for the 50th keychains, sneaker restoration, custom designs…
TY & Let’s Go!🚗😎///

05/04/2026

The legend Al McFarlan wearing our 617 Adidas Day shirt at Franklin Park. We love you Al. Thank you for your service and enjoy your retirement. TY & Let’s Go!😎🚗///

05/03/2026

TY to everyone that came out on Saturday to our “Alpha & Omega Last Stop Shop” for the 50th keychains, sneaker restoration, custom designs…TY & Let’s Go!🚗😎///

Address

55 Roxbury Street, 190059
Lower Roxbury, MA
02119

Opening Hours

Tuesday	7am - 4pm
Wednesday	7am - 4pm
Thursday	7am - 4pm
Friday	7am - 4pm
Saturday	7am - 4pm

Telephone

+16174273044

Website

http://www.617alphaandomega.com/

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