Ulla Eyewear

Ulla Eyewear Ulla (pronounced ooo-la) is a locally owned and family-operated eyewear store. Our store offers a wide selection of frames, sunglasses, and premium lenses.

We welcome folks with booked appointments or as a walk in. Ulla (pronounced ooo-la) is a locally owned and family operated eyewear store in Madison, WI. Our store offers a wide selection of fashionable and colorful frames and sunglasses for both men & women. Many exclusive lines and eyewear accessories make Ulla a unique shop

We're celebrating National Eyewear Day with some absolutely awesome customers of the week! We're featuring Ryan in these...
06/06/2026

We're celebrating National Eyewear Day with some absolutely awesome customers of the week!

We're featuring Ryan in these bright pink frames from Bevel, with ruby-colored transition lenses for fashionable sun protection built right in! Jo and Sharon are modeling two different frames from Theo in the same color story, proving color and patterns can be so versatile within a single collection. Pat is showing off a custom frame from Taitit, one of our newer brands. And Sharon is looking oh so lovely in her colorful Woodys frames!

Thank you all for trusting us with your eyewear needs! We are who we are because of you. 🧡

It's time for another Pet of the Week from the Dane County Humane Society!Helen is the kind of cat who believes the best...
06/05/2026

It's time for another Pet of the Week from the Dane County Humane Society!

Helen is the kind of cat who believes the best days are quiet ones. At 5 years old, this lovely lady has mastered the art of being the perfect roommate: happiest with predictable routines, cozy afternoon naps, and a sunny window where she can watch the world go by. Helen can be a little nervous at first, but once she feels safe and settled, she becomes a deeply devoted companion who is content to simply be near you, offering calm company throughout the day. Helen would do best in a home with teens and adults only, where she can enjoy a peaceful environment at her own pace. If you’re interested in adopting Helen, stop by Dane County Humane Society’s Adoption Center and ask to meet her! June is also Adopt a Shelter Cat Month, a perfect reminder that cats like Helen are waiting for their chance at a new beginning. Learn more about her by visiting: https://www.giveshelter.org/our-services/adoptable-shelter-animals/58635374?location=06-Cat%20Adoptable

Helen loves the simplicity and lightweight comfortability of her Lindberg frame.

608 Day at Hilldale is almost here 💛Join us June 7 & 8 for a Madison-only moment to celebrate shopping local! With speci...
06/05/2026

608 Day at Hilldale is almost here 💛

Join us June 7 & 8 for a Madison-only moment to celebrate shopping local! With special pricing on frames and sunglasses at $60.80, $160.80, and $260.80 with the purchase of lenses. Plus a $6.08 donation to the River Food Pantry with every purchase!

It’s the perfect excuse to refresh your look for summer. The best finds don’t last long. Book your personalized styling session now at ullaeyewear.com/book-an-appointment!

Help us in congratulating Maddy on their recent graduation from Whitewater! We are so proud of your hard work and so im...
06/03/2026

Help us in congratulating Maddy on their recent graduation from Whitewater! We are so proud of your hard work and so impressed by your custom cap featuring some of your favorite things... including a pair of specs from yours truly!

Happy Pride Month! 🌈💛At Ulla, we believe eyewear is personal. It's about comfort, confidence, and showing up as yourself...
06/02/2026

Happy Pride Month! 🌈💛

At Ulla, we believe eyewear is personal. It's about comfort, confidence, and showing up as yourself. This month (and always), we’re proud to be a welcoming space where our community can express their style in whatever way feels most you.

Stop in as you are; we can’t wait to see you!

Wishing the happiest of birthdays to our fearless leader, Britt! Britt, your compassion, enthusiasm, and kindness inspir...
06/01/2026

Wishing the happiest of birthdays to our fearless leader, Britt!

Britt, your compassion, enthusiasm, and kindness inspire us all. You are the backbone of everything we do here at Ulla. We hope the next trip around the sun brings you as much happiness and support as you give to those around you!

Here's to you, Britt! You're a gem. 💙💎

Tough day at the office... 😎Anthony from Tarian rolled in with trays upon trays of gorgeous frames, and our team got to ...
05/31/2026

Tough day at the office... 😎

Anthony from Tarian rolled in with trays upon trays of gorgeous frames, and our team got to do one of our favorite things: choose new eyewear for the store!

Every frame we bring in is carefully selected with our customers in mind, and we're excited to share that our newest Tarian order has officially arrived.

Stay tuned as we start unveiling the newest styles!

Want that lightweight, minimalist-yet-chic look? We feel you! That's why we love Lindberg frames. And our customers of t...
05/30/2026

Want that lightweight, minimalist-yet-chic look? We feel you! That's why we love Lindberg frames. And our customers of the week agree.

Steve is rocking a clear acetate style that is super on trend at the moment. Core Lee is sporting a warm, neutral brown frame that elevates every outfit. Sally and Torri decided to add some sun protection with some custom sun clips on their Lindberg frames. And Ilse is showing off the ever-popular Bo in a gorgeous two-tone color story.

Lindberg frames are super customizable and meant to be worn for years and years. Pop in to check them out!

Not all sunglasses protect your eyes the way you think they do!☀️🕶️Without proper UV protection, dark lenses can cause y...
05/29/2026

Not all sunglasses protect your eyes the way you think they do!☀️🕶️

Without proper UV protection, dark lenses can cause your pupils to dilate, meaning you may be letting in more harmful light than if you weren’t wearing sunglasses at all.🤯

The good news: it’s easy to get it right. Stop in, and we’ll help you choose sunglasses with real UV protection (and the style you actually want to wear).

Book your personalized styling session today at ullaeyewear.com/schedule-appointment!

A new pet of the week? Now that's a Win(nie)!Winnie is a sweet senior lady ready for a fresh start and a cozy place to c...
05/28/2026

A new pet of the week? Now that's a Win(nie)!

Winnie is a sweet senior lady ready for a fresh start and a cozy place to call home. She may be a little shy at first, but with soft voices, tasty treats, and a little patience, her personality starts to shine. Once she feels safe and comfortable, Winnie is a loving companion who enjoys watching the world from her favorite window spot, playing with toys, and showing off her chatty side. She’s looking for a patient adopter who can understand her cues and give her space when she needs it. Winnie would do best in a home without small children and may prefer being your one and only cat. If you're looking for a gentle friend worth getting to know, Winnie is waiting to meet you at Dane County Humane Society. Learn more about her by visiting: https://www.giveshelter.org/our-services/adoptable-shelter-animals/60761161?location=Staff%20Office

Love Winnie's adorable floral cat-eye frames? Check out Francis Klein!

Address

Hilldale Shopping Center/562 N Midvale Boulevard
Madison, WI
53705

Opening Hours

Monday 10am - 8pm
Tuesday 10am - 8pm
Wednesday 10am - 8pm
Thursday 10am - 7pm
Friday 10am - 8pm
Saturday 10am - 8pm
Sunday 11am - 6pm

Telephone

+16082313937

Website

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