Ulla Eyewear

Ulla Eyewear Ulla (pronounced ooo-la) is a locally owned and family-operated eyewear store. Our store offers a wide selection of frames, sunglasses, and premium lenses.

We welcome folks with booked appointments or as a walk in. Ulla (pronounced ooo-la) is a locally owned and family operated eyewear store in Madison, WI. Our store offers a wide selection of fashionable and colorful frames and sunglasses for both men & women. Many exclusive lines and eyewear accessories make Ulla a unique shop

Customization is for everyone. You don’t need to know exactly what you want or make every decision on your own.With TAIT...
09/03/2026

Customization is for everyone. You don’t need to know exactly what you want or make every decision on your own.

With TAITIT, you can start with a frame you love, explore the colors that catch your eye, and let us help bring it all together. The process is simple, collaborative, and designed to create glasses that feel unmistakably you.

Ulla's Customers of the Week! These three lovely humans are modeling three different butterfly-shaped frames from our in...
09/02/2026

Ulla's Customers of the Week!

These three lovely humans are modeling three different butterfly-shaped frames from our in-house line! We love the strong contrast on Marissa's pair, the soft definition on Anna's, and the minimalist aesthetic on Kallie's! Thank you for trusting us! 🦋

09/01/2026

We love a little Behind the Scenes right?!

Grace maintains our frame boards, organizing and displaying all of our gorgeous products. Here's 20 minutes condensed down to show all the work that goes into it!

By the way, new Barton Perreira has arrived!

08/31/2026

Mark your calendars! September 17th, from 12 p.m. to 5 p.m., we're hosting Lindberg in-store for a day of design.

All booked appointments receive $100 off their Lindberg with lenses! Call, text, or email to book!

Fall is starting to show up in our frames.🍂 Can you believe it?We’re seeing animal print, two-tone accessories, and beau...
08/30/2026

Fall is starting to show up in our frames.🍂 Can you believe it?

We’re seeing animal print, two-tone accessories, and beautiful purples leading the way into the next season. Styles that feel rich, expressive, and easy to wear as routines shift and wardrobes start to change.

Stop in to explore the early fall trends we’re loving at Ulla or book your complimentary frame styling session today at ullaeyewear.com/book-an-appointment/

One pair isn’t a personality.😉Some days call for bold. Some days feel refined. Some days need something unique, playful,...
08/29/2026

One pair isn’t a personality.😉

Some days call for bold. Some days feel refined. Some days need something unique, playful, polished, or somewhere in between.

That’s why we love helping customers build an eyewear wardrobe that actually reflects their life. From workdays to weekends, everyday errands to statement-making moments.

Your frames can shift with your mood, your outfit, and your outlook. Schedule your complimentary frame styling session today at ullaeyewear.com/book-an-appointment/

Ulla Eyewear's Pet of the Week! Meet Hermes! This handsome, 17-pound, 3-year-old cat is ready to leave the shelter behin...
08/28/2026

Ulla Eyewear's Pet of the Week!

Meet Hermes! This handsome, 17-pound, 3-year-old cat is ready to leave the shelter behind and find a loving family of his own. Hermes came to Dane County Humane Society last week after being transferred from an overcrowded shelter, and he wasted no time showing everyone just how sweet he can be. Hermes can be a little shy at first, but once he’s comfortable, he absolutely loves attention and is happiest when he’s getting plenty of pets. He’s also not afraid to let you know when he’s ready for some extra cuddles! If you’re looking for an affectionate feline who will happily soak up all the love you have to give, Hermes might be the one for you. Learn more about him by visiting: https://www.giveshelter.org/our-services/adoptable-shelter-animals/61575601?location=06-Cat%20Adoptable

Hermes's Orgreen glasses are purrfectly comfortable for day-long wear and evening snuggles!

Choosing glasses shouldn't be something you dread. Let us do the heavy lifting!
08/27/2026

Choosing glasses shouldn't be something you dread. Let us do the heavy lifting!

Today, we’re celebrating Women’s Equality Day and the women behind the Ulla experience.🧡Ulla is proud to be a woman-owne...
08/27/2026

Today, we’re celebrating Women’s Equality Day and the women behind the Ulla experience.🧡

Ulla is proud to be a woman-owned Madison business, led by a team that brings care, creativity, expertise, and personal attention to every appointment.

When you shop small, you’re supporting more than a local storefront. You’re supporting the people, stories, and community that make Madison feel like home.

Thank you for continuing to show up for women-owned businesses like ours!

Ulla's Customers of the Week! You know it, you love it, and we know you want it: it's Barton Perreira frames! We can't g...
08/26/2026

Ulla's Customers of the Week!

You know it, you love it, and we know you want it: it's Barton Perreira frames! We can't get enough of their range of shapes. Whether you're on the hunt for some retro cat-eyes like Verda and Denise or classic neutrals that never go out of style, like Adam and Jenifer, you know that we (and BP) got you taken care of!

Address

Hilldale Shopping Center/562 N Midvale Boulevard
Madison, WI
53705

Opening Hours

Monday 10am - 8pm
Tuesday 10am - 8pm
Wednesday 10am - 8pm
Thursday 10am - 7pm
Friday 10am - 8pm
Saturday 10am - 8pm
Sunday 11am - 6pm

Telephone

+16082313937

Website

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