Once Upon A Child - Madison East

Once Upon A Child - Madison East Once Upon A Child offers a fun and convenient way to buy and sell gently used kids’ stuff--clothing, shoes, toys and baby gear!

We buy and sell clothing sizes preemie - 20 youth and shoe sizes infant 0 - 7 youth.

05/30/2026

Explore new stories and classic favorites with our 10 for $10 book deal — perfect for every little reader 📖✨

There are few things more expensive than your toddler’s fruit obsession. Drop a comment with which selection is bankrupt...
05/30/2026

There are few things more expensive than your toddler’s fruit obsession. Drop a comment with which selection is bankrupting your family this summer

When the drawers don't close, it's time for a cleanout. Have your kids help you go through their dressers and their clos...
05/29/2026

When the drawers don't close, it's time for a cleanout. Have your kids help you go through their dressers and their closets to find the things they no longer love, wear, or fit into. Then throw it in a bin and bring it to Once Upon A Child for cash on the spot for the things you sell!

See you soon!

Looking for a job that feels good AND fits your schedule? We’ve got you covered 💛 Tap in, scan in, or stop in — we’re hi...
05/28/2026

Looking for a job that feels good AND fits your schedule? We’ve got you covered 💛 Tap in, scan in, or stop in — we’re hiring!

05/28/2026

A poem about flowers and… low prices 🙃

Small petals and crunchy leaves
A sandalled foot steps down
A sweet and headstrong girl smiles big,
Rain falling on her crown

A darling dress and shoes she picked
An outfit all her own
A sense of pride from her AND mom
For spending less
On the dress
Conscious habits being sown

Keep an eye out for these yellow clearance stickers while you shop — they mark items that are 50% off!
05/27/2026

Keep an eye out for these yellow clearance stickers while you shop — they mark items that are 50% off!

Game day fits for every Wisconsin fan 🏈🏀⚾💚❤️💙
05/26/2026

Game day fits for every Wisconsin fan 🏈🏀⚾💚❤️💙

05/26/2026

It's time to get outside! Whether your kids like to kick, hula, drive, race, or slide slide slide, the options are endless and the sun is OUT. So get outside with the help of Once Upon A Child, where we've got plenty of outside toy options for you and your little ones. Find gently used toddler trikes, tiny riding cars, soccer or footballs, hula hoops, and more, all for less than retail prices.

See you soon! 🌞

Cute, comfy, summer‑ready maternity finds are here 🤰🌸
05/25/2026

Cute, comfy, summer‑ready maternity finds are here 🤰🌸

Stay within your budget and still afford all the spring apparel your kiddos need when you shop the selection of gently u...
05/25/2026

Stay within your budget and still afford all the spring apparel your kiddos need when you shop the selection of gently used clothing and footwear at !

Address

1651 Thierer Road
Madison, WI
53704

Opening Hours

Monday 9am - 8pm
Tuesday 9am - 8pm
Wednesday 9am - 8pm
Thursday 9am - 8pm
Friday 9am - 8pm
Saturday 9am - 8pm
Sunday 10am - 6pm

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