Joey was born out of a love for baby-wearing,
but a desire for something
softer, simpler, FASTER, & more versatile. We combined LUXURIOUS, supple, natural fabrics
with our unique design concept, & A CUSTOM FIT - to create the ultimate,
MINIMALIST PARENT ASSISTANT. Joey's job is to support your
NATURAL CARRYING POSITIONS,
& create an instant womb-like environment
to soothe and comfort baby. It's high- quality , multi-functional, infinity style design,
lends itself to creative uses- limiting waste,
& extending the uses you'll get out of it. We wanted a product that would not only
make life simpler for mamas (& PAPAS ;),
but that could make a
positive impact on the WORLD
by making earth -minded- ETHICAL choices,
supporting mom focused charities,
& spreading the love to fellow parents
through empowerment, encouragement , education,
& positive hippie vibes.
