Movin' Shoes

Movin' Shoes We are a shop for all walkers & runners. We have the shoes and gear to help you move, no matter your ability! Not every employee was an elite runner.
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Our history:

1973: 660 1/2 State Street
Movin’ Shoes first opens in the fall of 1973, becoming the second Nike account in the state of Wisconsin, in the basement of the old WSA Pharmacy on State Street’s 600 block as a pegboard display with three pairs of shoes.

1974 - 1976: Chevy Nova Station Wagon
For a couple of years, the store was temporarily moved to the back of an old Chevy Nova Station

Wagon. Each customer was a friend and the owners knew just about all of them by name. Since founding, Movin’ Shoes has been committed to sell running shoes at 10% to 15% below suggested retail price.

1976 - 1982: 1106 South Park Street
In 1976 Movin’ Shoes moved to South Park Street and has remained there ever since. Karl Harter was hired and became owner of the shop years later. Karl was instrumental in the modern day Movin’ Shoes, taking pride in staying a small independent business.

1982 - 1987: 841 West Lakeside Street
As more people joined Madison’s running community, the desire for organized events grew. However, several employees were trained exercise scientists with a sharp eye for running biomechanics. This not only helped Movin’ Shoes aid customers with proper shoe selection, but also helped the store maintain a selection of running shoes that were geared first toward runners and not towards advertising hype.

1987 - 2006: 604 South Park Street
South Park Street was not a destination shopping area for many people in Madison. While not far from UW, many of the old storefronts have closed over the years. Karl had opportunities to move to what some felt might be more desirable locations, but was committed to keeping Movin’ Shoes a viable business in that neighborhood.

2006 - Today: 528 South Park Street
Movin’ Shoes moved to a new location at 528 South Park Street in July 2006, now in a bigger and better store that former owner Karl Harter once called “The Movin’ Shoes World Headquarters.” In 2016, the store came under new ownership by Jim Van Boxtel, a local Madisonian whose entire career has been in shoes. His experience has spanned from Store Manager and Buyer to Sales Rep and finally to Owner of Movin’ Shoes. Movin’ Shoes continues to be Madison and Wisconsin’s foremost running specialty store, providing shoes, support, and service for all kinds of runners!

2️⃣ new Hokas 🤗 Which one will you try first??
03/06/2026

2️⃣ new Hokas 🤗 Which one will you try first??

Another issue of The Brooks Update just hit the shelves! Featuring the Glycerin Max 2 and Glycerin GTS 23 😮‍💨
03/01/2026

Another issue of The Brooks Update just hit the shelves! Featuring the Glycerin Max 2 and Glycerin GTS 23 😮‍💨

We’re pumped to have Salomon back in the shop!! Come and try out the Aero Glide 4 today 😮‍💨
02/27/2026

We’re pumped to have Salomon back in the shop!! Come and try out the Aero Glide 4 today 😮‍💨

Attention high school track athletes!! Spike Night is Thursday, March 12, 4-8 PM at Movin’ Shoes with our friends from P...
02/25/2026

Attention high school track athletes!! Spike Night is Thursday, March 12, 4-8 PM at Movin’ Shoes with our friends from Puma! Join us for the opportunity to win prizes and discounts on spikes 😁👟💥

3 more newbies from Asics, On, and Puma!! Which are you most excited to try?
02/12/2026

3 more newbies from Asics, On, and Puma!! Which are you most excited to try?

Nominate us for Best of Madison 2026 Sports and Recreation Shop!! One nomination per day is allowed all month long. We a...
02/05/2026

Nominate us for Best of Madison 2026 Sports and Recreation Shop!! One nomination per day is allowed all month long. We appreciate the support of our great community 🥲 Link in our bio!

New stuff from the Glycerin family at Brooks is hitting our shelves this month! The all new Glycerin Flex and updated Gl...
02/04/2026

New stuff from the Glycerin family at Brooks is hitting our shelves this month! The all new Glycerin Flex and updated Glycerin 23 are here 🙌🏼

Stay tuned for the updated Glycerin GTS 23 later this month!

Closing up shop tomorrow due the cold. Stay safe and warm!!
01/22/2026

Closing up shop tomorrow due the cold. Stay safe and warm!!

Take on your 2026 fitness resolutions with the new Saucony Ride 19! This versatile daily trainer provides comfort, adapt...
01/03/2026

Take on your 2026 fitness resolutions with the new Saucony Ride 19! This versatile daily trainer provides comfort, adaptability, and responsiveness all in one 😁

On the final day of Christmas sales, get 25% off winter apparel for all your last minute shopping 🎄😁
12/23/2025

On the final day of Christmas sales, get 25% off winter apparel for all your last minute shopping 🎄😁

On the 11th day of Christmas sales, Movin’ Shoes gave to me…. 25% off hydration accessories ❄️☃️🧊
12/22/2025

On the 11th day of Christmas sales, Movin’ Shoes gave to me…. 25% off hydration accessories ❄️☃️🧊

Day 10 🤶🏼 Need a little extra support? Get 25% off shoe inserts! 12/21 only, open 11-4 🙂
12/21/2025

Day 10 🤶🏼 Need a little extra support? Get 25% off shoe inserts! 12/21 only, open 11-4 🙂

Address

528 S Park Street
Madison, WI
53715

Opening Hours

Monday 10am - 8pm
Tuesday 10am - 8pm
Wednesday 10am - 8pm
Thursday 10am - 8pm
Friday 10am - 6pm
Saturday 10am - 5pm
Sunday 11am - 4pm

Telephone

+16082510125

Website

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