Fontana Sports Specialties

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Fontana Sports Specialties Providing Wisconsin with the best in outdoor apparel, footwear & equipment since 1949.
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We're a local, third generation, woman-owned, family business & we look forward to working with you! Madison’s locally owned outdoor lifestyle shop established on family values, a deep respect for nature and a passion for outdoor pursuits.

Is Throwback Thursday still a thing??? ⏳Reminiscing on the past at Fontana Sports today 🥹
10/15/2026

Is Throwback Thursday still a thing??? ⏳

Reminiscing on the past at Fontana Sports today 🥹

10/12/2026

🌈 Color your world with Vuori!

New colorful women’s Vuori pieces just landed at Fontana Sports! Come find your new favorites and add a fresh pop of color to your everyday style. 🛍️

10/11/2026

Get geared up for the Bon Iver, Mazzy Star, and Fleet Foxes weather! 🪾❄️🧤

This September, we were proud to support 19 Madison organizations with gift cards and gear. From conservation to kids’ p...
10/01/2026

This September, we were proud to support 19 Madison organizations with gift cards and gear. From conservation to kids’ programs to food access, these groups make our community stronger. 💪

However, it wouldn’t be possible without you guys, our customers! 💚

Is your group hosting an event, fundraiser, or team?
We’d love to hear from you. DM us or check the link in bio.

Swipe to see everyone we supported! 👉

09/27/2026

🚨 LAST DAY! 🚨
It’s the FINAL day of our Super September Sidewalk Sale at Fontana Sports! 🏷️🔥

🕚 11 AM–5 PM
💥 Everything on clearance gets an ADDITIONAL 10% OFF!

Don’t miss your last chance to score some seriously great deals before the sale is gone! 🛍️🏃

‼️Take an ADDITIONAL 10% off everything at our SIDEWALK SALE going on now through Sunday! 🎉 That includes everything - r...
09/26/2026

‼️Take an ADDITIONAL 10% off everything at our SIDEWALK SALE going on now through Sunday! 🎉 That includes everything - regular price items in the store are 10% off this weekend too! Stop in quick! 🙌

🎉THIS WEEKEND - 50% off Cross country skis, boots & poles and 75% off wax & wax accessories- PLUS 🚨 Take an ADDITIONAL 1...
09/25/2026

🎉THIS WEEKEND - 50% off Cross country skis, boots & poles and 75% off wax & wax accessories- PLUS 🚨 Take an ADDITIONAL 10% off the lowest marked price‼️ Sidewalk Sale going on now through Sunday!

09/25/2026

SIDEWALK SALE going on now through Sunday! 🎉 Take an additional 10% off everything!

09/24/2026

New Owalas just arrived at Fontana Sports! ✨ Fresh colors, fresh hydration, and ready to go wherever your day takes you. 🏃‍♀️

Come check them out before your favorite color disappears! 👀

Address

216 North Henry Street
Madison, WI
53703

Opening Hours

Monday 10am - 7pm
Tuesday 10am - 7pm
Wednesday 10am - 7pm
Thursday 10am - 7pm
Friday 10am - 7pm
Saturday 10am - 7pm
Sunday 11am - 6pm

Telephone

+16082575043

Website

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