Fontana Sports Specialties

Fontana Sports Specialties Providing Wisconsin with the best in outdoor apparel, footwear & equipment since 1949.
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We're a local, third generation, woman-owned, family business & we look forward to working with you! Madison’s locally owned outdoor lifestyle shop established on family values, a deep respect for nature and a passion for outdoor pursuits.

05/28/2026

For the dads who taught us how to cast a line, hit the trail, and embrace the outdoors — this one’s for you. 🌲🎣⛰️

Get ahead of the shopping and celebrate Father’s Day at Fontana Sports!

Join us again tomorrow, Wednesday, May 27th at 5:30 PM for our $5 5K supporting Tri 4 Schools this week. Thank you to Ic...
05/27/2026

Join us again tomorrow, Wednesday, May 27th at 5:30 PM for our $5 5K supporting Tri 4 Schools this week. Thank you to Ice Age Trail Alliance for joining us last week! Making a difference in our community one run at a time! 🏃🏻‍♀️

05/26/2026

Meet your go-to summer staples ☀️🌿

New arrivals from Toad & Co are here at Fontana Sports 😊

✔️ Effortless style
✔️ Adventure-ready comfort
✔️ Sustainably made by a California-based brand committed to high environmental standards

Stop in and find your new favorite summer fit 🌼

05/25/2026

Hop on the newest summer trend…Hacky Sacks! ☀️ After numerous phone calls, we’ve finally got them in. 😎📞 Pick up a hacky sack at Fontana Sports today for just $8. 🙌
statestreet

05/23/2026

Summer adventures just got an upgrade 🌲🎒

Fjällräven backpacks are officially back at Fontana Sports for the summer season. ☀️ From everyday campus carry to weekend trail escapes, your favorite packs are ready for wherever the season takes you. 😁 Where will your Fjällräven pack take you this summer?

Stop in and find your next travel companion before they’re gone. 🏕️

05/22/2026

47° today and 84° on Tuesday. ☀️❄️ Wisconsin weather wastes absolutely no time. Summer gear is officially back in rotation! 😎 Stop into Fontana Sports and prepare for the warmth ahead.

What’s the wildest temperature swing you’ve seen in Wisconsin? 🌡️

05/20/2026

New Patagonia Terrebonne Joggers just landed, and they are everything. 😍 Lightweight, movement-ready, and still stylish enough to wear everywhere and anywhere. Men’s and women’s styles are in, and they do not sit on the rack for long! 🛒 Where would you wear them first?

05/19/2026

Patagonia sports bras are built for this time of the year. 🌞We’ve got warmer days and more movement. Breathable, fast-drying, supportive, and ready to keep pace when everything speeds up! ❤️

Join us again tomorrow, Wednesday, May 20th at 5:30 PM for our $5 5K supporting Ice Age Trail Alliance this week. Thank ...
05/19/2026

Join us again tomorrow, Wednesday, May 20th at 5:30 PM for our $5 5K supporting Ice Age Trail Alliance this week. Thank you to Focused Interruption for joining us last week! Making a difference in our community one run at a time!

05/14/2026

Madison Night Market until 9 pm! Come see us for great deals and beautiful new spring products!

Join us tomorrow, Wednesday, May 13th at 5:30 PM for our $5 5K! 🏃‍♂️ These easy breezy group runs are meant to get peopl...
05/12/2026

Join us tomorrow, Wednesday, May 13th at 5:30 PM for our $5 5K! 🏃‍♂️ These easy breezy group runs are meant to get people outside and raise funds for local nonprofits that help better our community. Tomorrow’s run will support Focused Interruption. We will have a representative from Focused Interruption to provide information on this Madison nonprofit that origins began in 2016 by volunteers who were concerned about the growth of gun violence in our local community. Tell your friends and see you tomorrow night! 🙌

Address

216 North Henry Street
Madison, WI
53703

Opening Hours

Monday 10am - 7pm
Tuesday 10am - 7pm
Wednesday 10am - 7pm
Thursday 10am - 7pm
Friday 10am - 7pm
Saturday 10am - 7pm
Sunday 11am - 6pm

Telephone

+16082575043

Website

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