Resilient Brands

05/25/2026

Today we remember the heroes who never made it home. 🇺🇸

Memorial Day isn’t about a long weekend — it’s about honoring the sacrifice of the men and women who gave everything for this country, our freedoms, and the people they loved.

Because of them, we get to live free, chase dreams, raise families, and wake up every day with opportunity.

Never forgotten.
Forever honored.

— Resilient
“You Control The Outcome”

Patriot FreedomIsntFree

05/25/2026

Today we remember the heroes who never made it home. 🇺🇸

Memorial Day isn’t about a long weekend — it’s about honoring the sacrifice of the men and women who gave everything for this country, our freedoms, and the people they loved.

Because of them, we get to live free, chase dreams, raise families, and wake up every day with opportunity.

Never forgotten.
Forever honored.

— Resilient
“You Control The Outcome”

04/30/2026

Way to go Hank “the Yank” Kellogg!!

Lucid Reality sponsored athlete and disabled veteran Hank ‘The Yank’ Kellogg dominates the Permian Basin Military Rodeo as the only rider to cover his bull, sitting #1 in both PAFRA and FDREC bull riding standings for 2026.