Magic & Color Co.

Magic & Color Co. Vintage. Handcrafted. Giftable Goods. Hi! My name is Alicia. A Massachusetts local. I graduated from high school in 2006. Hootenanny. Magic and Color Co.

My Grandparents settled in the area in the 50's and my family have been "townies" ever since. I really appreciated my experience through the art programs in my public school as well as the sense of community from a thriving underground music scene. I have had some amazing mentors & peers over the years and have been able to pursue a range of creative outlets which truly helped/help me survive some

otherwise turbulent youth/times. I got my first job at the corner store sandwich shop when I was 13. The sense of freedom from earning my own money was liberating. An adoration of vintage and thrifted items were the way I was able to begin having true control over my creative expression and identity. I had a great group of friends that I would treasure hunt with. I have fond memories of our moms dropping us off at the MBTA. We would ride the train into Cambridge to seek out special looks. I began cultivating an eye for style in my early years and worked my way into fashion retail. My love for vintage/thrifted items and the affordability as well as the environmental responsibility of the process has only grown stronger over the years. The thrill of the hunt, the textures, the colors, the mystery of the history is all super fascinating to me. I spent my early twenties in the Boston area after completing a year in art school. I spent many years working at the record store and the hip alternative clothing store, R.I.P. Enjoying art from an eclectic mix of talent. Playing rock n' roll shows in basements. Twisting the night away at the old Sixties & Soul clubs. Nomming some of the most delicious vegetarian/vegan food. Definitely golden years spent shaping me into who I am today. In 2011 I began my career in cosmetology, apprenticing at HC Studio in Brookline Village. I studied hair health in depth and became a colorist specializing in balayage, which is a flowing "hand painted" technique meant to mimic the sun light. I feel eternally grateful for the opportunity to learn from leading artists in the industry and in such a beautiful space. I started the brand Magic & Color as a portfolio for my work with hair, although the phrase evokes something much more for me. It reminds me to recognize the magic in small moments, simple pleasures, and the natural beauty of our world in all it's hues and configurations. is a way for me to share some of my findings. I'm offering vintage, handcrafted and items good for gifting (ourselves or others!) Treasures that add an extra dose of joy in our daily lives and things that remind us to take care. Thank you so much for stopping by to check it out!

​:) Alicia

Marlborough is happening in June starting with the classic car show on June 7th, a fully packed weekend on the 13/14th f...
05/25/2026

Marlborough is happening in June starting with the classic car show on June 7th, a fully packed weekend on the 13/14th from World Cup watch parties, Pride Block Party, Splash Into Summer, first Summer Farmers market and so much more.

You can find me popped up :
Saturdays & Sundays
6.13.26 - 6.21.26
10 - 3
at the Downtown Pop Up shops!

as well as the Pride party and Splash into Summer!




The weather is lovely, the door is open, the tunes are groovin’ and there is treasure around every corner.of.ritual.reli...
05/16/2026

The weather is lovely, the door is open, the tunes are groovin’ and there is treasure around every corner.
of.ritual.relics
cowgirl






Tomorrow is Vintage Store Day and I can’t wait to celebrate at Ritual Relics (.of.ritual.relics ) with a lineup of incre...
05/15/2026

Tomorrow is Vintage Store Day and I can’t wait to celebrate at Ritual Relics (.of.ritual.relics ) with a lineup of incredible vintage vendors!

Pop in between 12 - 5pm at 10 Main St. in Hudson this Saturday.

There will be in store exclusives that you won’t want to miss!





Today’s treasure! 💚 I had an appointment this morning and wasn’t gonna stop at the thrift….but I passed by a spot I don’...
05/06/2026

Today’s treasure! 💚 I had an appointment this morning and wasn’t gonna stop at the thrift….but I passed by a spot I don’t visit very often and well….you know how that goes.





A gorgeous first of May! I stopped and smelled the flowers! 🌕🌷🌸 Next pop up: you can find me on May 16th celebrating Vin...
05/01/2026

A gorgeous first of May! I stopped and smelled the flowers! 🌕🌷🌸

Next pop up: you can find me on May 16th celebrating Vintage Store Day at Ritual Relic (.of.ritual.relics) in Hudson! They’ll be hosting a great day of vendors with special in shop festivities! Save the date!





Today is the Spring Fling Market  hosted by   from 11-3pm!I’m bringing three milk crates of vintage magazines circa 90’s...
04/26/2026

Today is the Spring Fling Market hosted by from 11-3pm!

I’m bringing three milk crates of vintage magazines circa 90’s -2000’s.

An easy way to melt a few hours and slip back into the wacky world of 90’s/Y2K nostalgia!! Ask me how I know!





On Wednesdays we thrift! 💅🏼The times are rare that I don’t find atleast one treasure at the thrift. There’s literally so...
04/01/2026

On Wednesdays we thrift! 💅🏼

The times are rare that I don’t find atleast one treasure at the thrift. There’s literally so much out there! Finding pieces that get to live another life well loved makes me happy! 😊




I love a novelty, a tchotchke, a small trinket that sparks joy. Little weirdies are my speed. One man’s trash is another...
03/30/2026

I love a novelty, a tchotchke, a small trinket that sparks joy. Little weirdies are my speed. One man’s trash is another’s treasure if you will…

So you can imagine I was in my glory sorting through this score of vintage Avon bottles!

The box art on these beauties add to their charm.




As much as I wanted to, I wasn’t planning on hitting the thrift today & then my afternoon opened up! 😬Lots of fun transi...
03/12/2026

As much as I wanted to, I wasn’t planning on hitting the thrift today & then my afternoon opened up! 😬Lots of fun transitional pieces perfect for the up & down of Spring weather.

It’ll get sorted tomorrow and I’ll throw some up on the Etsy shop.

Boiled dinner is on the horizon. ☘️🧅🥔🥕Some vintage St. Paddy’s pins are new in the shop.
03/10/2026

Boiled dinner is on the horizon. ☘️🧅🥔🥕

Some vintage St. Paddy’s pins are new in the shop.




👋🏼This is who is grateful to have my small business and your support! ✌🏼💕 ❤️
03/07/2026

👋🏼This is who is grateful to have my small business and your support! ✌🏼💕

❤️


Address

13 Weed Street
Marlborough, MA
01752

Opening Hours

Friday 4pm - 7pm
Saturday 10am - 3pm
Sunday 10am - 3pm

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