08/04/2022
After almost 12 years of business, I've decided to shut the doors to Hotleaf. I've learned SO much about the outdoor industry, apparel design, and entrepreneurship over these important years of growth.
Designing the Hotleaf brand has been incredibly challenging, creative, frustrating and exciting. I started Hotleaf while serving active duty in the military, and that was a steep but exciting climb. Hotleaf gave me the courage to eventually leave military life and pursue my passion, and I will never look back.
Now, I am taking what I've learned and experienced and focusing my efforts into causes that I deeply care about- creating sustainable, inclusive design in the outdoor industry.
Pink should be an option, not a strategy, and creating sustainable clothing is a responsibility and not a luxury. I am simply going another direction.
Thank you to everyone who has been supportive of the brand. The camouflage designs are still available for licensing, if you or your company is interested in using these designs on a collection.
I am moving on and am so excited about what lies ahead for me in the outdoor industry.
Thank you all,
Rebecca Adams