Allure Intimate Apparel

10/20/2026

STAFF PICK ✨

Meet the Teagan -Padded Half Cup Bra

The perfect combination of form and function! -A partial foam cup for privacy and seams for lift and shape-

Loved by Allure fitters and customers alike 😊

Summed up perfectly by our fitter, Kataya, "Wear to work, and out to drinks after!" 💕

10/19/2026

From France - to Allure - to your bra drawer - so chic.

Aubade Paris Chantelle Simone Pérèle

10/17/2026

Suitcase packed, essentials secured. 🧳🎀

Pretty sets? Absolutely. A little lace? Always. We’re making room for the pieces that make us feel just as good as we look. 💕

Now tell us… what are YOU packing? The matching sets, the everyday favorites, or a little bit of everything? 👀✨

10/17/2026

“I’m a DD.”
Our response: “Okay… but which one?” 👀

Because a DD cup doesn’t have the same volume across every band size! A 32DD and a 38DD are not the same cup size—your band and cup work together to determine the fit.

So when it comes to finding your perfect fit, the letter alone doesn’t tell the whole story. 💕

Let our fitters help you find the size that actually fits you. Come get fitted at Allure! ✨

10/14/2026

✨ ALLURE SPOTLIGHT ✨

Meet the Eliyse Balconette in Black by —where timeless black meets rich berry blooms, soft pink blossoms, and subtle metallic accents that catch the light beautifully. 🌸✨

Sheer, vertically seamed cups create natural shape and uplift without padding, while wide underwires provide that extra touch of comfort and support.

Complete the look with the matching Eliyse Suspender, featuring the same romantic florals, secure hook-and-eye fastening, and adjustable suspender straps for a perfectly customizable fit.

Because your lingerie drawer deserves a little romance, drama, and sparkle. 🖤✨

Available now at Allure.

10/12/2026

We love our UK sizing at Allure! Let us help you find a fit that shines ✨

Elomi Fantasie Freya

10/10/2026

When you know bras that well, you don’t even need to see them. 😌🎀

Blindfolded and hands-only… let’s see if our fitter can identify the bra! 👀

Years of fit expertise really come in handy. 😉

Think you could guess the style by touch alone? 👇🏼

10/09/2026

Sometimes having options makes the decision harder… but sometimes, the choice of more is the easiest choice to make. 😉💕

More styles. More sizes. More ways to find what makes you feel confident, comfortable, and completely yourself.

Because when it comes to feeling your best, why limit your options? ✨

Come see what more looks like at Allure. Stop in and get fitted to find the style that’s right for you. 👙

10/08/2026

Allure's End of Season Sale is Here!

Shop sale items online at https://zurl.co/Pgfz1 or in-store only at our Brookfield, WI or Edina, MN locations.

Bras, lingerie and pajamas at up to 50% OFF while sizes and styles are still in stock.

Shop Now — Don’t miss your perfect fit!

**All clearance sales are final. **Clearance available online and in Brookfield & Edina locations only.

10/06/2026

Where to Buy Wacoal Bras in Dallas (and Get Fitted in the Right Size)

Looking for Wacoal bras in Dallas? Our Lovers Lane boutique carries the line and fits it in person, so you leave with the style and the size that actually work....

Shop Wacoal bras in Dallas at Allure on Lovers Lane: complimentary walk-in fittings, bands 28–48, cups A–O, and 150+ sizes to try on in person.