04/04/2024
The 1% represents more than just a number, it's a mindset, a lifestyle. ♾️
It is the idea of getting better everyday, the belief of constant improvement, also known in Japanese culture as "Kaizen". We deeply connect with this idea and we wanted to transmit it through our brand and aesthetics.
That is what drove us to launch the "1% mindset".
This is not only to become better everyday, but also to chase that 1% version of yourself, a different person from the one you're being 99% of the time.
This mindset allows you to find yourself, to find your 1%, to conquer the ultimate victory: "To become the best version of yourself".
- "For the 1%" 🌎
