05/07/2026
AI is no longer a future conversation in fashion. It is already changing how brands are discovered, sourced, and sold.
At Montréal, our Head of Fashion Division, , spoke about AI integration in the fashion industry and why visibility now means being found by both humans and machines.
A few key takeaways:
• Shopping-related generative AI searches grew 4,700% between July 2024 and July 2025.
Source: Adobe Digital Insights.
• GEO — Generative Engine Optimization — is becoming the new partner to traditional SEO.
• The brands showing up best in ChatGPT, Gemini, and Perplexity are not always the biggest. They are the most structured, consistent, and easy for AI to understand.
• Mills and suppliers need AI-readable product data: GSM, MOQs, certifications, fiber content, and technical specs.
• Shopify reports 15x growth in AI-attributed orders driven by AI search and recommendations, reinforcing that agentic commerce is already underway.
Source: Shopify x Bain & Company.
The future of fashion belongs to the brands that can be found, understood, and trusted — by people and by AI.
This is the knowledge Mana Fashion Services brings to our partners as we help them prepare for what’s next.
