iRiE PAPA

iRiE PAPA ▪️Streetwear for Papas. Worn by whoever vibes.
▫️Building the brand. Creating the content. Living the life.
▪️Premium organic threads.

The story of iRiE PAPA is quite simple. A guy named Ira, who was nicknamed iRiE back in high school, was blessed with a baby boy in September of 2015. A guy named Aetam, and also a friend of iRiE's, thought it would be cool to design a hat that says iRiE PAPA on it, and give it to iRiE as a gift… Aetam’s way of saying “congrats bro!”. iRiE rambled on about how much he loved the hat, and Aetam tell

s iRiE that he had it custom made. iRiE flipped his lid, literally! After iRiE obsessed over his iRiE PAPA hat for a week, he tells Aetam, “this is so dope, we have to create an iRiE PAPA brand and share it with everyone”. Aetam was in, iRiE was in, and they went to work at it.

04/30/2026

I had to get it off my chest!!

04/30/2026

She went from all serious to having a good laugh 😂

04/29/2026

Proud moments as a PAPA 😂

04/27/2026

FAFO

04/26/2026

No complaints here

04/24/2026

A new type of vibe around here!

04/23/2026

Evolution. Then. Now.

04/23/2026

And then you get the phone call while checking out, because your wife needs one more thing! 😂 Y'all know this is true!

04/16/2026

You can't fake that!

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Miami, FL

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