What are the opening hours?

Monday 10am - 6pm Tuesday 10am - 6pm Wednesday 10am - 6pm Thursday 10am - 6pm Friday 10am - 6pm Saturday 10am - 5pm

Simply Swimming

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United States
Middleton, WI
Simply Swimming

We are Dane County's largest swimming supplier, proudly serving South Central Wisconsin's swimming c

06/17/2026

New Limited Edition Colors of your favorite Speedo goggles are available now at Simply Swimming!

Check out the new Speed Sockets, Women’s Vanquishers and Vanquishers!

06/05/2026

All-City yard signs are available online now! Visit simplyswimming.net/allcitygroundgraphics to support your swimmer or swimmers!🪧

Yard signs will be displayed at All-City and parents are responsible for taking them after the meet.

06/01/2026

Our clothing rack is full, which means it’s time for another custom printing sale!!
Starting now through the month of June, get $10 shirts and $20 sweatshirts!

Choose any piece of apparel from our custom printing rack, choose a logo* and that’s it! Printing is on the spot and only takes a few minutes.

Please note that new logos from this year’s summer teams will NOT be available for custom print until AFTER the first round of orders are delivered.

*Cost includes 1 logo, big or small, additional logos may be added for an extra cost.

05/22/2026

Our store will be closed on Memorial Day! We will be open tomorrow and Saturday so come stop in!

05/15/2026

Order windows are closing but there’s still chances to get your summer gear!

Swipe to learn more!!

05/11/2026

Looking for a cool new suit?!? Shop our freshly picked colors and styles available in store and online as always!!
🍒
🥝
🫐

04/13/2026

ANOTHER SWIMPLE AND JR VESI SALE!!
Buy 2 get 1 FREE on our Simply Swimming custom colored Swimples and Jr. Vesis!
In store fittings are starting TOMORROW and it’s time to stock up and SAVE!!

04/08/2026

***UPDATED SUMMER DEADLINES***

Check out your team’s suit and apparel deadlines!
Select teams will open for a 2nd round of apparel in the coming months, so keep an eye out for emails from your team!

Suits available in store AND online!
Apparel ONLINE ONLY!
PLEASE ATTEND YOUR TEAM’S FIT NIGHT TO TRY ON APPAREL! APPAREL SAMPLES WILL ONLY BE AVAILABLE AT YOUR FIT NIGHT!
Teams without a designated fit night: please stop i. at your leisure to try on suits, apparel samples for your team will be available for a small window!

04/01/2026

HUGE SALE on Speedo Teamster 2.0 backpacks… and no this is not an April fools prank😉
Shop in store or online!
Add your team and/name for an extra price!

03/27/2026

Dolfin Uglies Restock!!
New prints and a new solid available now at Simply Swimming!! A classic suit in fun new colors!!

Address

6649 University Avenue
Middleton, WI
53562

Opening Hours

Monday	10am - 6pm
Tuesday	10am - 6pm
Wednesday	10am - 6pm
Thursday	10am - 6pm
Friday	10am - 6pm
Saturday	10am - 5pm

Telephone

+16088366649

Website

http://www.simplyswimming.net/

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