Frank's Custom Shoes

Frank's Custom Shoes https://www.shoe-fitter.com https://www.shoe-fitter.com
Frank's Custom Shoes is a store where our goal is to get you results and leave you pain free.

We are an all-purpose shoe store that focuses on resolving foot pain issues and helps people find the perfect shoes, accessories, inserts, and orthotics for their feet.

06/04/2026

A lot of people think foot pain always starts with the foot.

And yes, it can.

But the shoe may be making things worse without you realizing it.

That is one of the things we look at when someone comes in with pain. Not just the size. Not just how the shoe feels for the first few minutes.

We look at how the shoe actually works with your foot.

A shoe can feel soft and comfortable at first, but still allow too much movement. If it bends too easily, feels too squishy, or does not hold the heel in place, your foot may have to work harder with every step.

That extra movement can create more stress.

So we pay attention to things like:

How the shoe bends.

Whether the heel counter is firm enough.

Whether the fit is secure or sloppy.

How much support the foot is getting inside the shoe.

Because soft does not always mean better.

A shoe can feel good in the store and still be the wrong match for your foot once you start walking, standing, or working in it for hours.

So if your feet have been hurting and different shoes have not solved the problem, this may be part of what is going on.

We can take a closer look, walk you through what we see, and help you figure out what makes sense.

If you are tired of guessing and want help finding the right solution, schedule your appointment here:

https://calendly.com/shoefitting/appointment-fbo

06/02/2026

For years, I've been teaching people about foot pain, shoe fitting, and orthotics.

If I'm being honest...

Those aren't always the most exciting topics in the world.

So recently I had an idea.

What if I took some of the most common shoe-fitting mistakes and foot pain problems we see every day...

And turned them into something a little more entertaining using AI?

That's how Shoe Fit 911 was born.

This is the very first episode in what may become a new series.

In this episode, I investigate a possible shoe fit violation involving heel slippage.

Yes, it's a little ridiculous.

That's the point.

Hopefully it makes learning about foot pain and proper shoe fit a little more fun.

Take a look and let me know what you think.

Should I make another Shoe Fit 911 episode?

Reply with the letter **Y** below if you'd like to see another one.

I've got some funny ideas for other ones.

05/29/2026

What kind of problems do we help with?

A lot of the time, it starts with pain.

Not always the same kind of pain either.

Sometimes it is heel pain.

Other times it is arch pain.

Or it could be Achilles pain.

Sometimes it is pain in the front of the foot.

Sometimes it is someone who says, "I can walk, but not very far."

And sometimes it is someone who has already tried a few things and is tired of guessing.

They've tried different shoes...

Different inserts...

And even got advice that sounded good, but did not really fix anything.

That is usually when people come in to the store.

They are not looking for...

Another random pair of shoes.

They are looking for something that actually helps them feel better.

That is why we look at how the shoe fits, how the foot is being supported, and what may make
the most sense.

Sometimes it is a...

Better-fitting shoe.
An insert.
Custom orthotics.

And sometimes it is a combination.

But it starts with understanding the problem instead of guessing.

So if your feet have been hurting and you are tired of trying to figure it out on your own, we can
help you take the next step.

Schedule your appointment here:

https://calendly.com/shoefitting/appointment-fbo

05/06/2026

A lot of people walk in expecting a sales pitch.

That’s not what happens here.

Most people are surprised by how comfortable the experience feels.

They’re listened to.

They can ask questions.

They can have real conversations about what’s going on.

And they leave with better clarity on what their options are.

If you’ve been putting this off because you don’t want a high-pressure experience, schedule an appointment here:
https://buff.ly/pPxD6qb

05/05/2026

Wow. So we created this video for the store with AI.

The only part that wasn't done by AI was the clips of me and editing it together.

Everything else... AI.

What do you think?

05/04/2026

People often ask if we can help over the phone.

We can offer general guidance.

But proper fitting is different.

You can’t fully evaluate someone’s needs over a phone call.

There’s no substitute for seeing someone in person and understanding what’s happening firsthand.

That’s where better decisions get made.

If you want real answers instead of generic advice, schedule an appointment here:
https://calendly.com/shoefitting/appointment-fbo

05/01/2026

A lot of people buy shoes based on...
brand names
trends
online reviews
what their friends recommend

That usually leads to wasted money.

We help people understand what actually makes a shoe worth buying based on their feet, lifestyle, and needs.

That way you know what to look for moving forward.

If you want help choosing the right shoe the first time, schedule an appointment here:
https://calendly.com/shoefitting/appointment-fbo

04/29/2026

A lot of people walk in frustrated.

They’ve already been to doctors.
They’ve asked friends.
They’ve tried buying shoes online.

And they’re still dealing with the same problem.

That’s why we’re not just a shoe store.

We listen first.

Then we help people find solutions that make sense for their specific situation.

That may involve shoes.
It may involve orthotics.

But the goal is solving the actual problem.

If you’ve tried multiple things and still don’t have answers, let’s figure it out.

Schedule your appointment here:
https://calendly.com/shoefitting/appointment-fbo

04/27/2026

Many people assume we only help runners or athletes.

In reality, we help anyone struggling with foot pain, poor shoe fit, or ongoing discomfort.

Sometimes people come in needing properly fitted shoes.
Others need custom orthotics.
And sometimes they need both.

This video explains how we help people find the right solution based on their specific needs.

If you'd like help finding the right solution for your feet, schedule an appointment here:
https://calendly.com/shoefitting/shoe-fitting-appointment-yt

Frank changed my life. And he's also a super nice guy!
04/27/2026

Frank changed my life. And he's also a super nice guy!

Address

329 Route 211 E
Middletown, NY
10940

Opening Hours

Monday 9:30am - 5:30pm
Tuesday 9:30am - 5:30pm
Wednesday 9:30am - 5:30pm
Thursday 9:30am - 5:30pm
Friday 9:30am - 5:30pm
Saturday 9:30am - 4pm
Sunday 12pm - 3pm

Telephone

+18456929225

Website

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