04/07/2026
RARE IS THREE!!! 🎉🖤
three years ago, rare opened with one mission: to change what bridal looks like, and more importantly, what it feels like. ⚡️
after nearly 15 years in the industry, i was done waiting for the bridal world to become more inclusive, so i built the shop i always dreamed of seeing: a space where plus-size brides are the priority, not an afterthought.
no more gowns that “almost fit,” no more fabric panels trying to make a dress work, and absolutely no more upcharges for ordering your actual size (which, btw, shouldn’t be more just because you wear a 16, 22 or 34 in jeans). 🙅🏼♀️🙅🏽♀️🙅🏻♀️
at rare, you’ll find the most size-inclusive collection in wisconsin — large private suites, our signature cocktail + a team that knows exactly how to hype you up while helping you feel 100% yourself.
thank you to every rare bride who has trusted us, celebrated with us, and helped us grow this space into something truly special. ✨
lastly, thank you to everyone who participated in this year’s week of giveaways! + a big congrats to Michelle Meyers on winning $1,000 off your gown! after reading all the amazing things your family + friends have to say about you, we would be honored to have you as a ! 🎉
here’s to three incredible years + a future where every bride gets the experience they deserve!🥂
🖤 abby