Brew City Beer Gear

Brew City Beer Gear Shop our large collection of licensed beer clothing, designed for beer enthusiasts with style. That kiosk was called Brew City Beer Gear.

You'll find officially licensed apparel featuring iconic logos and artwork from your favorite beers and breweries. Brew City Beer Gear was founded in 1986 in the heart of Milwaukee, Wisconsin by Rick Keppler and his two sons Frank and George. Milwaukee, which is often referred to "The City That Made Beer Famous," is the home to America's legendary beer founders including Schlitz, Blatz, Pabst, and

Miller Brewing Company to name a few. With this proud heritage in mind, the Keppler's opened a retail kiosk in a downtown shopping mall, selling small-batch beer and brewery t-shirts which were printed by hand on small, manual printing presses. We are still a family owned business today, continuing to create authentic and original apparel for our own retail stores in Milwaukee and for others around the world. We have expanded our brand partners over the years to include Budweiser, Busch, Guinness, Coors and many others. Each brewery garment is officially licensed and approved for us to recreate by the breweries themselves. Our “Brew City Beer Gear” brand and beer graphics are designed in house and are found exclusively in our retail locations and online. Enjoy an authentic piece of America’s beer heritage from the original beer t-shirt guys here in heart of Brew City. Cheers,
Rick, Frank & George

Old Style Golf Apparel. Officially Licensed Product.
06/20/2026

Old Style Golf Apparel. Officially Licensed Product.

Michelob Ultra Soccer Graphic Apparel. This product is intended for purchase by persons of legal purchase and drinking a...
06/13/2026

Michelob Ultra Soccer Graphic Apparel. This product is intended for purchase by persons of legal purchase and drinking age.

Busch Light Western/Rodeo Graphic Apparel. This product is intended for purchase by persons of legal purchase and drinki...
06/07/2026

Busch Light Western/Rodeo Graphic Apparel. This product is intended for purchase by persons of legal purchase and drinking age. Officially Licensed Product.

Michelob Ultra Golf Apparel. This Product is intended for purchase by persons of legal purchase and drinking age. Offici...
05/30/2026

Michelob Ultra Golf Apparel. This Product is intended for purchase by persons of legal purchase and drinking age. Officially Licensed Product.

Rapala Fishing Apparel. Officially Licensed Product.
05/23/2026

Rapala Fishing Apparel. Officially Licensed Product.

Miller Lite Golf Apparel. Officially Licensed Products.
05/16/2026

Miller Lite Golf Apparel. Officially Licensed Products.

Busch Light Apple Apparel. This Product is intended for purchase by persons of legal purchase and drinking age. Official...
05/10/2026

Busch Light Apple Apparel. This Product is intended for purchase by persons of legal purchase and drinking age. Officially Licensed Product.

Check out our Rapala Apparel Collection.
05/03/2026

Check out our Rapala Apparel Collection.

Michelob Ultra Apparel. This Product is intended for purchase by persons of legal purchase and drinking age. Officially ...
04/25/2026

Michelob Ultra Apparel. This Product is intended for purchase by persons of legal purchase and drinking age. Officially Licensed Product.

Old Milwaukee Racing. Officially Licensed Apparel.
04/18/2026

Old Milwaukee Racing. Officially Licensed Apparel.

Address

1235 West Canal Street
Milwaukee, WI
53233

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+18002911144

Website

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