Wisco Throttle

06/11/2026

The countdown is on! One week from today we’ll kick off the first stop on the Wisco Throttle Bike Night Tour at the Midway Bar. We're stoked!

📅 Wednesday, June 17
🕔 Starting at 5:00 PM

Here’s what you can look forward to:

🌮 Walking tacos available for food
🍺 $2 Buschhhhhh Lights
🎶 Live music featuring Mark Stary and Dustin Gegolier from 5:30–8:30 PM
🏍️ Side street closed off exclusively for bike night parking
🛍️ Wisco Throttle merch tent set up with all the latest gear

Whether you’re riding in from down the road or across the state, grab your friends, fire up the bikes, and join us for an evening of cold drinks, great music, awesome people, and motorcycles.

Who’s riding to The Midway next Wednesday? Let us know in the comments and tag a friend who doesn't realize they just made plans for Wednesday 😆

06/10/2026

Literally what did Wisconsin do to anyone

06/09/2026

For years, I rode my Dyna without saddlebags because I loved the clean look of my bike. The downside? My pockets became my storage system.

Phone. Wallet. Keys. Sunglasses. Chapstick. You name it.

I decided there had to be a better, cooler solution not only for myself, but for all my cruiser friends.

🔥 Introducing our new Wisco Throttle Bar Bag.

✔️ Easy on/off Velcro mounting straps
✔️ Secure storage for your essentials
✔️ Quick removal when you leave the bike
✔️ Bright interior lining for easy visibility, genuine leather on the outside

And my favorite feature…

🥁 It comes with a removable shoulder strap!

The bag features a bold design for all riders, but as an added bonus, it can instantly convert into a purse when the ride is over.

No more overloaded pockets.
No more carrying everything in your hands.
Just unstrap it and go.

This one will be a hot seller along with the windbreaker - more photos coming soon. Official debut at Bike Night next Wednesday! 🏍️

06/09/2026

06/08/2026

For those that bought Wisco Throttle coozies on the Amy Benson Memorial Ride on Saturday, THANK YOU!
100% of the sales were donated to the Amy Benson Scholarship Fund. We sold $280 worth, and The Midway Bar matched that, so $560 total. 🤘🏻Every little bit helps!

06/06/2026

It's time! The annual memory of Jeff Paulson that I'll never not share. 😆 See you all later at The Midway for the ride today. Kickstands up at 11!

06/05/2026

Who's ready to ride free this weekend? 🦅 I know I am.
Tomorrow is the Amy Benson Memorial Ride out of The Midway Bar in Clear Lake, WI. Last year, I sold coozies and 100% of the sales where donated to the Amy Benson Scholarship Fund. The Midway Bar matched our sales and also donated towards this cause. We plan to do the same again tomorrow so bring some cash with you. It's going to be a hot one so that coozie will come in handy!