WAY

WAY the Label is a sustainable and ethical clothing brand based in Minneapolis, MN.

WAY the Label was founded in 2016 by University of Minnesota design graduates Heidi Woelfle, Regena Yu, and Abby Zamis. Woelfle, Yu, and Zamis combined their passions, skill sets and design aesthetics to create WAY, a brand which aims to create timeless, well-crafted clothing using sustainable and ethical practices. The brand is defined by its tailored, easy-to-wear separates with unique and interesting details.

02/16/2026

We’re excited for year 3️⃣ of our International Women’s Market at Modist Brewing! We hope you’ll come out to support these incredible women 💕

Mark your calendars for Sunday, March 8 from 12-5pm where you can shop with women-owned small businesses in the cities (and enjoy a beer while you’re at it!)

Each year, Modist Brewing Company also releases a special women-brewed beer in honor of International Women’s Day and a portion of proceeds from sales of the new release will be donated to Women's Foundation of Minnesota.

Featuring vendors:
- clothing & accessories
- leather goods & art
- nature inspired jewelry
- solid perfumedesign - art & prints
- jewelry
- bagels
- tiny art
- clay jewelry
- personal care
- cement soy candles little.uglies - clay jewelry
- pet bandanas & accessories

We will also have yummy food by , so you know you can’t miss this! 😋

See you there!!

10/28/2025

We’re so excited to announce our Holiday Market at on Saturday, Dec. 6th from 12-5PM! 🎄🤗

We’ve got an amazing lineup of vendors from art and apparel to hot sauce, jewelry, candles & ceramics — we’ve curated literally *the perfect* market for you 🤭and we can’t wait! This event will be a great opportunity for holiday gift shopping, or just to hang out & sip on some good beer 🍻

Food by and !

Featuring vendors:

design

Mark your calendars because this is going to be a good one 📆

(Holiday market, holiday gift shopping, last minute presents, brewery market, gift sets, stocking stuffers, Minneapolis events, MN holiday market)

10/01/2025

The Fall Capsule is here: five new pieces across three silhouettes designed to carry you through the season and beyond. Neutral tones, crisp stripes, and classic textures bring a fresh yet familiar feel to our most-loved designs — sustainably and ethically made in Minneapolis.

09/29/2025

New Kate tops & Kat pants incoming!

Launching 10.1 at 11AM CT at waythelabel.com ✨

09/27/2025

New fall collection coming to the site on Wednesday 10.1 at 11 AM CT 😍

07/13/2025

Year 3 of our annual Sample Sale coming right on up! Mark your calendars for the and friends Sample Sale (and closet sale) on Saturday, August 16 from 10-5PM.

Find some of the best past season, imperfect samples and items on sale from a number of local brands along with a closet sale of pre-loved goods!

📆 Saturday, August 16 from 10-5PM
📍Hazel and Rose, 201 6th St SE #2, Minneapolis, MN 55414

What you should know for the day:
• event is indoors so it’ll happen rain or shine
• wear clothes you can try items on over to speed things up - the fitting rooms are a hot commodity!
• we accept cash or card
• don’t forget to bring a bag
• closet sale & sample sale items are final sale

See you there? 😏

06/09/2025

Still reminiscing about the last month ✨ all our new apparel is available at waythelabel.com! 🛍️

Big thanks to our incredible models: .penmatsa .rose02

Accessories and jewelry by

.hairstylist

Sponsors and Partners

Volunteers
.ssolari

05/14/2025

Art-A-Whirl is this weekend? Say whaaaaat?!

We can’t wait to see you at Earl-A-Whirl at this weekend with 💃🏼
Saturday, May 17th: 12-8 pm
Sunday, May 18th: 12-6 pm

Come shop our colorful scrunchie board 😏 +80 other vendors, enjoy some music by & friends, and eat some yummy food!

04/30/2025

Introducing: the Hannah Dress ✨

Featuring a rounded neckline, lantern sleeves, adjustable waist drawstring, and our favorite: in-seam pockets! Made out of a breathable, soft linen.

What other color (or pattern) do you want to see this in? Let us know below 👇

Now available at 🔗 waythelabel.com
P.S.: we finally updated our website!

04/25/2025

A little sneak peek of something new for spring 👀✨

Featured: Navy Wool Jackie Vest & Cobalt Barrel Leg Kat Pant

We’ll be showing our new collection at next Saturday, 5/3! If you haven’t already, grab your tickets now via the link in bio for a runway & shopping experience you don’t want to miss!

Coming soon to our website 🛍️

02/10/2025

Sneak peek of our new Kate tops in a vibrant red twill & strawberry check! It felt fitting with Valentine’s Day coming up 😍💕

Address

505 N 3rd St
Minneapolis, MN
55401

Website

http://waythelabel.com/

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