The story:
Camobooty, LLC started with an idea that two friends had back in the 90’s when they arranged cut outs of female silhouettes from magazines on their hunting bows. By using spray paint over and around the cut outs, they created a very unusual camouflage pattern. In 2004, when founder Gina Laughlin met one of the creators, Dan Buxman, and saw the bows, she was impressed with the concept an
d thought it would translate well into apparel. An artist designed the initial silhouettes and professional graphic artists finalized the print pattern. With over 25 years experience as an apparel sales professional, Gina’s extensive background and connections in the wholesale apparel industry gave her the opportunity to bring all the components together and the first production was available for sale in November of 2005 via our web store at www.Camobooty.com. The protection:
The Camobooty name and logo girl as well as the slogan “The Camo You Want To Be Seen In” have received official trademark registrations with both the state of Colorado and the Federal government. We have received copyright registrations on all of the featured silhouettes as well as the Camobooty print design. The Camobooty apparel assortment consists of our exclusive copyrighted print in quality 6.1 oz. 100% cotton jersey in men’s sleeveless, short sleeve and long sleeve tees, men’s loungers and shorts, women’s tanks, camisoles, shorts and bo**ie shorts. The accessory collection features head wraps, all over print hats, bottle opener hats, bandanas and other fun items like can coozies and flasks. Today, the print products are available in four exclusive Camobooty colors:
1: Foxy Pine - a traditional green, brown, black and khaki print.
2: Snowy Angel - a more urban black, white and grey print.
3: Heartbreak Pink - white and three hot pink tones.
4: Brazen Blaze - safety orange with black, green and brown. The primary market:
Camobooty was originally designed for hunters. The patterns and prints were created using true camouflage colorations. Huntingnet.com states that there were an estimated 11 million deer hunters in 2001 who spent over $247 million on apparel. Ducks Unlimited has over 700,000 members with a median income of $90,400 and 89% of them purchase camouflage apparel, 47% of which spend more than $500 on mail or internet apparel purchases. These are the top 5 states Annual Retail sales of hunting related products according to Huntingnet.com:
Texas - $1.7 billion
Pennsylvania - $1.1 billion
Wisconsin - $960 million
New York - $891 million
Alabama - $799 million
We focus on the hunting market with year round advertising on The Sportsman Channel. However we have thousands of Camobooty fans and users in paintball, biker, motor sports, urban, snowboard/surf/skate areas too. Retail sales:
Camobooty is available through our webstore www.Camobooty.com. We have promoted our products over the years at the following venues with great grass roots brand building success:
Hunting Venues:
We smoked it in the big hunting shows but got kicked out of the Texas Trophy Hunter show because a few of their bible belt customers complained. You can shoot animals all over the world but think cut out silhouettes of women are offensive! Glad all our Texas customers don’t think so! Biker Rallies:
We have attended major biker rallies such as Daytona Bike Week, the Republic of Texas rally in Austin and the Laughlin Nevada Rally. Music Venues:
Every year our most successful retail vending shows are Country and Rock Jam in Grand Junction, CO. We love those customers!