What are the opening hours?

Monday 10am - 5pm Tuesday 10am - 5pm Wednesday 10am - 6pm Thursday 10am - 6pm Friday 10am - 5pm Saturday 10am - 4pm

New Frontier

Appalachia’s brand. Born in Kentucky. Family-founded, owned, operated since 2016. Find us in: & select locations in the U.S.

11/12/2026

Had us a time at the The Creekers album release party in Nashville 🤠 Shop the new ‘ Follow the Sound ‘ merch online now 🍻

11/09/2026

miguelsclimbshop x New Frontier — Shop the reimagined new climb shop, now open for business 🧗‍♀️🔥

11/08/2026

We continue our by showcasing some of the companies that have helped Laurel Cove grow into what it is today. Without them, this festival doesn't happen, period. Take a second to go and like their pages and support them when you can. With their help, we are able to keep ticket prices reasonable, raise tens of thousands of dollars for local charities, and bring you all an independently curated festival experience in the heart of Appalachia.

LCMF 2026 Sponsor Spotlight: New Frontier

Appalachian Roots. American Grit.
From the rolling bluegrass hills to the bright lights of Broadway, New Frontier stands for one thing: apparel built for any adventure.

Jared and Joshua Ravenscraft grew up where Appalachia’s rugged landscapes meet hard-earned American pride- a place where the work is honest and the spirit is unbreakable. Their grandfathers, Papaw Bud and Papaw Ed, were cut from that old-school American cloth, hardworking, humble, and full of heart. They passed on grit, pride, and the belief that if you’re going to do something, you do it with purpose.

New Frontier carries that legacy forward, designing every piece right here in Eastern Kentucky. Inspired by the wild beauty and rich culture of the region, our clothes are built tough with performance fabrics that stretch, breathe, and dry fast- made to move with you, wherever the trails take you.

But this isn’t just about gear. It’s about standing for something bigger. Through our New Frontier Circular program, we’re redefining what it means to be sustainable- using recycled materials, cutting water use, and lowering emissions to honor the land that raised us. Just like our grandfathers before us, giving back to our community is at the heart of everything we do- from disaster relief efforts to ongoing support for Appalachian families.

New Frontier is more than a brand: It’s a movement.

For more info visit http://newfrontierbrand.com

11/07/2026

Forecast calls for New Frontier Sweaters🍂🌄
Sweater Weather essentials are back in stock, stay tuned for new arrivals! 👀

11/06/2026

11/05/2026

The Creekers refill ⛽️🦌

11/05/2026

Apparently the best things in life are free, which is true when someone buys a 6-pack of Ale-8 and gives you one.

📷:

11/05/2026

11/03/2026

We approve of this message 🍂 🪵 🔥

Address

139 E Main Street
Morehead, KY
40351

Opening Hours

Monday	10am - 5pm
Tuesday	10am - 5pm
Wednesday	10am - 6pm
Thursday	10am - 6pm
Friday	10am - 5pm
Saturday	10am - 4pm

Website

http://www.newfrontierbrand.com/

Alerts

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