Back of the Bay Boutique

Back of the Bay Boutique Back of the Bay is the premier resort-wear boutique located on 5th Ave in beautiful Naples, Florida. Shop in-store or online.
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We offer stunning ladies' fashion from brands like Lulu-B, Alessandra, Crystalady, XCVI, Tango Mango & more!

Fashion is art and YOU are the canvas!
06/19/2026

Fashion is art and YOU are the canvas!

You found the first piece. Now find the second.Because right now, when you buy 2 or more items, you’ll save 15% automati...
06/19/2026

You found the first piece. Now find the second.

Because right now, when you buy 2 or more items, you’ll save 15% automatically in your cart on www.backofthebayboutique.com - online only!

It’s the perfect excuse to finish the outfit.

Our Minnesota girls are back for their annual shopping trip—just like every year, leaving with their iconic yellow bags ...
06/18/2026

Our Minnesota girls are back for their annual shopping trip—just like every year, leaving with their iconic yellow bags packed full! Thank you for your visit and for shopping with us—we can’t wait to see you again!

5th Avenue South
Tin-City Naples

Spread some sunshine through town with one of our iconic yellow bags!
06/18/2026

Spread some sunshine through town with one of our iconic yellow bags!

The best outfits aren’t one piece.They’re the dress and the layer.The denim and the top.The outfit that makes you feel p...
06/18/2026

The best outfits aren’t one piece.

They’re the dress and the layer.
The denim and the top.
The outfit that makes you feel pulled together.

Buy 2 or more items and take 15% off automatically at checkout.

A little extra never hurt.

This Crystalady maxi dress will be one of the most comfortable & flattering outfits you own, no matter what the day has ...
06/17/2026

This Crystalady maxi dress will be one of the most comfortable & flattering outfits you own, no matter what the day has in store for you!

SALE ALERT: 15% OFF when you buy 2 or more! That top you love? Pair it with the denim.That dress you’ve been eyeing? Add...
06/17/2026

SALE ALERT: 15% OFF when you buy 2 or more!

That top you love? Pair it with the denim.

That dress you’ve been eyeing? Add the jacket too.

For a limited time, buy 2 or more items and enjoy 15% off your order—automatically applied in cart.

Online only. The more you love, the more you save.

Take a look at this stunning Charlie B outfit! Gorgeous shoulder detail that brings fashion and fun at the same time!
06/16/2026

Take a look at this stunning Charlie B outfit! Gorgeous shoulder detail that brings fashion and fun at the same time!

50% OFF Today Only - Online Only If you've never tried Bayeas denim, TODAY is the day.For today only, our bestselling Ba...
06/16/2026

50% OFF Today Only - Online Only

If you've never tried Bayeas denim, TODAY is the day.

For today only, our bestselling Bayeas High Rise Wide Leg Jeans are 50% OFF in four gorgeous shades.

Why do women love them?
Because they have that rare combination of a flattering high-rise fit, on-trend wide leg silhouette, and the kind of stretch that makes you forget you're wearing denim at all.

One amazing cut.
Four beautiful colors.
Endless outfit possibilities.

And at 50% OFF, there's never been a better time to find your favorite—or grab more than one color.

✨ Today only
✨ Online only
✨ Discount automatically applied at checkout
✨ Final sale

Trust us: once you put these on, you'll understand the hype.

We have SO many gorgeous outfit combinations to show you in our 5th Avenue boutique in Naples, FL!! And don't forget abo...
06/15/2026

We have SO many gorgeous outfit combinations to show you in our 5th Avenue boutique in Naples, FL!!
And don't forget about our other locations in Historic Tin City and our Outlet on 41!! Get a style makeover from head to toe or browse our amazing sales of up to 70% off!!
Check www.backofthebayboutique.com for our addresses and most up-to-date hours!

Address

616 5th Avenue S
Naples, FL
34102

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 10am - 6pm

Website

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