The New Norm

The New Norm Recycling party cups and ocean plastics into sustainable fabric.

Thank you to for shining a light on small businesses in the US.
09/20/2025

Thank you to for shining a light on small businesses in the US.

Join in Nashville on August 30th from 3-7pm at Fait La Force for a special pop-up event celebrating craft, color, and s...
08/26/2025

Join in Nashville on August 30th from 3-7pm at Fait La Force for a special pop-up event celebrating craft, color, and sustainable fashion!

is a playful and wearable fashion brand rooted in family history–named after the founder’s Italian great-grandmother, whose love for fashion continues to inspire her with every design.

Inspired by the chandeliers at Fair la Force and the handcrafted nostalgic spirit of both brands, this pop-up and collection is designed to be a versatile way to spice up your life with fun and color!

Consciously crafted knits made for moments like this✨
07/25/2025

Consciously crafted knits made for moments like this✨

🇺🇸Happy 4th of July🇺🇸 We are proud to be and partner with domestic Recyclers, Yarn Manufacturers, and Fabric Knitters ...
07/05/2025

🇺🇸Happy 4th of July🇺🇸 We are proud to be and partner with domestic Recyclers, Yarn Manufacturers, and Fabric Knitters to bring our products to life. This work has taken us all over the US and we’re grateful for the journey. To learn more about How it’s Made, check out our website and BTS videos

Sunset hues🌅 From beach bonfires to city nights, our Lavender knit is our new go-to. Crafted from recycled materials, be...
06/30/2025

Sunset hues🌅 From beach bonfires to city nights, our Lavender knit is our new go-to. Crafted from recycled materials, because looking good should feel good too.

Summer days at the beach, longer nights, and salty air — this is what we wait for all year.
06/25/2025

Summer days at the beach, longer nights, and salty air — this is what we wait for all year.

Not your average beach day fit 🌊 Our most popular Sky Blue Sweater keeps things light, breathable, and better for the pl...
06/10/2025

Not your average beach day fit 🌊 Our most popular Sky Blue Sweater keeps things light, breathable, and better for the planet — sustainably made and ready for wherever summer takes you.

Nothing better than walking with your people in something that feels good — and does good, too.Our summer sweaters are m...
06/03/2025

Nothing better than walking with your people in something that feels good — and does good, too.
Our summer sweaters are made in the U.S. from repurposed materials, dyed and knit using zero water, and designed to go wherever summer takes you.

Butter yellow — reimagined🌼Naturally dyed using recycled party cups and crafted in the U.S. with care and purpose, this ...
04/11/2025

Butter yellow — reimagined🌼

Naturally dyed using recycled party cups and crafted in the U.S. with care and purpose, this soft, sunny shade is proof that waste can be repurposed into something bright and beautiful.

Meet the new palette: mint, lavender, sky blue, and butter yellow — each piece made in the U.S. using our ZERO Water rec...
04/09/2025

Meet the new palette: mint, lavender, sky blue, and butter yellow — each piece made in the U.S. using our ZERO Water recycling technology. Thoughtfully designed, consciously created.

Endless thanks to for capturing these moments, to for helping bring this vision to life, and to for being such a thoughtful partner every step of the way.

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Nashville, TN
37201-37250

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