04/23/2026
Tony Lama. El Paso, Texas. 1911.
Three pairs from the Nashville Booted collection. All 1950s Tony Lama. All handmade on Overland Street.
Fifty people touched every pair of Tony Lama boots before they left the factory. Twenty of them were inspectors. That’s how the old man ran it, and that’s how his sons ran it after him.
Tony Lama started as a cobbler for the U.S. Army at Fort Bliss. Sixteen years old. When he got out, he stayed in El Paso, opened a shoe repair shop, and started building boots for the cattlemen and soldiers who came through town. By the 1930s the shop was turning out forty pairs a day. By the 1950s, Tony Lama was the name in cowboy boots.
The inlay work from that era — the butterflies, the eagles, the tulips — is as good as it ever got.
In 1948, Bert Lama handed President Truman a pair of custom kangaroo skin Tony Lamas. Every president got a pair after that. Bert was the first man to put ostrich leather on a cowboy boot. His brothers Tony Jr. and Louis kept the factory running after the old man passed in ’74. Three generations of Lamas built that company before it sold to Justin Industries in 1990. The factory never left El Paso.
The “El Rey” — King of Boots — was their $5,000 showpiece. And the rodeo champions did the selling. Rex Allen. Bill Linderman. Harley May. All Tony Lama men.
Every cut, every stitch, done by hand in El Paso.