05/09/2026
There’s nothing like wearing in a good piece made from raw denim. I know a lot of folks know all about it, but plenty don’t, so here’s a little info on why we love it so much, and why breaking in a raw —or rigid— jacket or pair of jeans is a great choice.
When we first started working with denim, we fell in love with it for the same reason we love good vegetable tanned leather: the patina. In the denim world, we call them fades instead, but the idea is the same. Over time, the piece becomes completely unique to you and your lifestyle.
How hard you wear it, how often you wash it, whether you spend your days in an office, a workshop, or somewhere in between, the fabric slowly tells your story.
Raw denim, also known as rigid denim, is denim in its purest form and at its most durable. There’s a reason it became the original workwear fabric. It’s built to take abuse, hold up for years, and look even better the longer you own it, softening and developing rich tones and fades as the fabric molds to you and how you wear it. From miners and cowboys to modern denim heads and enjoyers of well made goods, raw denim has remained a classic because it simply works.
Our Amos Chore Coat in 15oz Japanese Rigid Denim is built on that same philosophy: create the longest-lasting, most durable jacket we can, while still making something refined enough to wear anywhere. It’s rugged and structured at first, but softens and molds to you over time, becoming more personal with every wear.
This is the exact same fabric we use for our stonewashed version, so we can already see how incredible the fades and color become with age. However, with Raw Denim, you get the chance to earn that character yourself, marking time by fade lines and wear.
Every crease, fade, and mark becomes completely your own.
