Lex Brown The Label

02/22/2022

Added a few sediment beanies to our online shop! There are only a select few left - so I wouldn't wait if you've been thinking about it!
Each one of a kind, crafted using reclaimed knits and inspired by the layering of the Earth over time.
Forever thankful for your support of my work. 💕

02/14/2022

A full size run of our Terrain Pants in Sand Camo have been added to our website.
Heavyweight organic cotton twill fabric, digitally printed with our Sand Camo print - designed with the literal beach in mind.
Check out our website for more details. I'm always happy to help with sizing!

02/08/2022

Every time I release a new piece, there is always a small doubt in my mind whether people will even like it.
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But time and time again you have silenced my doubt💕 thank you forever!
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You may have seen me boppin’ around in my Sediment beanie. 🙃This one was supposed to just be a sample, but then I fell in love with the colours.
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There are still a few left .ca and .reloved.boutique - support our local shops to claim one!
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I’m sure you’ll find one that speaks to you. 🙌🏽

02/05/2022

Excited to be making our Hamilton debut here! Hope you can come - or even if you can’t your support through buying a ticket is everything!

Let me know if you need a ticket! 💕

https://www.eventbrite.ca/e/hamilton-fashion-week-runway-shows-tickets-224846450787

02/04/2022

Always inspired by nature 🌊
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Inspiration for the Sediment Beanies comes from sedimentary rock formations.
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Anyone recognize this one? It’s actually The Devils Punch Bowl! Highly recommend a hike there if you haven’t had the chance yet.
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A reminder to enjoy our natural environment, we are all the caretakers.

02/03/2022

Sediment Beanie 🪨
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The first product that I’m releasing is called the Sediment Beanie, inspired by sedimentary rock formations. They are a limited series that totals 15 pieces 🙃.
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Each one is unique in its colour story and they have all been crafted carefully by my hands in the Neoteny studio.
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Entirely made from ribbed knit that has been extracted from upcycled sweaters. They are a little foreshadowing for what is to come 😉(hint, hint)
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They are available for purchase at two of the best shops on James St N. in Hamilton.
•reloved.boutique .ca
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Which one speaks to you? ✨

02/02/2022

And we're back! 👋🏽 It's been quite the year hiatus that I've had spending time raising my daughter (swipe for cuteness) and I can't believe how fast time has passed. ⁠
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Nonetheless, I am so excited to get back to sharing my work with you - but first I need to clear the air. I have this conversation way too often. ⁠🙄
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Me: I have a clothing line called Neoteny Apparel⁠

Them: That’s cool, what’s the name?⁠

Me: Neoteny⁠

Them: Ne - ot - uh - knee, what does it mean?⁠

Me: Going into an in-depth explanation of the dictionary meaning of the word, the reason why I named my label this, that I like how it sounds phonetically and how looks when written.

Them: I’m gonna follow you on your socials⁠
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Them: Never follows on socials because they can’t remember the name of our brand. ⁠
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I've written a blog post that explains why I chose Neoteny as a brand name and defines it in entirety.

Please have a read here: https://neotenyapparel.com/blogs/blog

I hope you learn something you didn't know before. ⁠⭐️

01/01/2022

So lucky to be ringing in this new year with intention, family and love surrounding me. ✨
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Sending endless love your way in 2022 💌