DECOY Apparel Co.

DECOY Apparel Co. DECOY provides heirloom-grade sporting apparel and decoys to preserve your sporting tradition. Out with the new. In with the old.
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DECOY is a heritage-driven American sporting brand rooted in the traditions of hunting, fishing, and coastal life. From our heirloom-grade wood decoys to timeless sporting apparel inspired by classic field style, everything we make is built to preserve the sporting tradition for the next generation.

Saturday, June 20. Mason Inlet.The third annual Privateer Jamboree is five days out, and the tent will be up at the sand...
06/15/2026

Saturday, June 20. Mason Inlet.

The third annual Privateer Jamboree is five days out, and the tent will be up at the sandbar with the Roamer 1 alongside. The DECOY x Privateer T-Shirt will be on the table beside the Heritage Series decoy giveaway, and the afternoon will be the kind that runs as long as the tide allows. Walk down from the beach, ride over from Wrightsville, or pull up by water. Either way, the day is built to hold whoever shows.

The back of the tee carries Blackbeard aboard a Privateer Roamer II, setting a rig of Dixie Decoys across the water behind him. Both handcrafted in North Carolina. You will see one of those boats on the sand on Saturday and the other on the back of every shirt at the table.

See you at the inlet.

Get the collab tee: https://www.decoyapparelco.com/products/decoy-x-privateer-t-shirt

You have an Atlantic bonito across both hands and enough salt on the center console to show how the morning went.The Ins...
06/14/2026

You have an Atlantic bonito across both hands and enough salt on the center console to show how the morning went.

The Inshore Shirt in FrogSkin Beach Camo belongs in that picture. Its lightweight 90/10 polyester-spandex fabric moves with four-way stretch, while the vented back keeps air moving when the sun settles over the deck. Three pockets include a hidden zippered chest pocket for the things that should stay put. A built-in sunglasses cleaning patch handles the spray before the next run.

The fish gets the photograph. The shirt goes back to work.

Find the Inshore Shirt in FrogSkin Beach Camo: https://www.decoyapparelco.com/products/inshore-shirt

The dog has seen the orange bumper and knows what comes next.A summer training day starts on the dock, then follows the ...
06/12/2026

The dog has seen the orange bumper and knows what comes next.

A summer training day starts on the dock, then follows the water. A few retrieves become a few more. The boat gets untied. Lunch waits until the dog has had enough and the heat says it is time. You do not need to change clothes to keep the day moving.

The Tidal Shorts in FrogSkin Beach Camo are cut for that sort of morning. The soft cotton-blend stretch, six-inch inseam, and elastic waistband keep them easy on the dock and in the boat. Drainage grommets handle wet pockets. The zippered rear pocket keeps hold of the things that matter. There is no swim-trunk mesh liner.

Find the Tidal Shorts in FrogSkin Beach Camo and Smoke: https://www.decoyapparelco.com/products/tidal-shorts

Some summer mornings are measured in retrieves.You work the dog from the dock, follow the water, and let lunch wait. The...
06/12/2026

Some summer mornings are measured in retrieves.

You work the dog from the dock, follow the water, and let lunch wait. The Tidal Shorts in FrogSkin Beach Camo keep the day easy with a soft cotton-blend stretch, a six-inch inseam, drainage grommets, and no mesh liner. The zippered rear pocket keeps your keys where they belong.

Find the Tidal Shorts in FrogSkin Beach Camo and Smoke.

https://decoyapparelco.com/products/tidal-shorts

Marlin Fever landed a 919.9-pound blue marlin at Big Rock Landing on Tuesday, June 9 — the heaviest in the tournament’s ...
06/10/2026

Marlin Fever landed a 919.9-pound blue marlin at Big Rock Landing on Tuesday, June 9 — the heaviest in the tournament’s 68-year history. Captain Cameron Guthrie. Angler Connor Daniel. A 63-foot Jarrett Bay and a fish that rewrote the record books. and , well done from us in New Bern. This is the week on the North Carolina coast that reminds you the good old days are happening right now, out past the inlet, on a Tuesday afternoon. The Carolina Flare T-Shirt is available now.
👉DECOYApparelCo.com

This is what the room looks like.Guys leaning over canvasbacks, brushes down, studying how the paint sits. A bourbon gla...
06/05/2026

This is what the room looks like.
Guys leaning over canvasbacks, brushes down, studying how the paint sits. A bourbon glass within reach. The distiller talking through the pour while somebody next to him compares his bird to the man beside him. Nobody is in a hurry.
The Brushes and Bourbon format is simple: Brad teaches the Eastern NC canvasback step by step, and Bogue Sound pairs each stage of the painting with a sample from their spirits line. You leave with the bird you painted and a working knowledge of why these decoys look the way they do, block-paint, no eyes, built to show up in the water.
If your dad is the kind of man who would rather do something than receive something, this is the Father’s Day gift worth the drive.
Friday, June 13, 1:00 PM. . $115 per person.
Link in profile. A few seats left.

Friday, June 13. . Twenty-five seats.The afternoon runs like this: you pick up a blank wood canvasback, Brad walks you ...
06/02/2026

Friday, June 13. . Twenty-five seats.

The afternoon runs like this: you pick up a blank wood canvasback, Brad walks you through the paint strokes that have defined the Eastern NC and SE Virginia working-decoy tradition, and the master distiller from Bogue Sound walks the room with pours at every step. By the time the paint dries, you have a finished bird on the table and a proper story to go with it.

All painting supplies, guided spirits tasting, and a DECOY swag pack are included. Tickets are $115.

If you have been looking for a way to spend a real afternoon, with good craft and good company, this is it. June 13 is a week out from Father’s Day, if that helps you decide.

Link in profile. Twenty-five seats total.
👉DECOYApparelCo.com

What's in a Logo?The duck on your chest pocket is a decoy. Drawn from an original Dudley canvasback carved on Knotts Isl...
05/28/2026

What's in a Logo?

The duck on your chest pocket is a decoy. Drawn from an original Dudley canvasback carved on Knotts Island in the 1890s. Lee and Lem Dudley were twin brothers, watermen, market gunners. Joel Barber put their birds on the first three plates of his 1934 book.

Keith Hendrickson, carving in Locust, North Carolina, drew the DECOY canvasback from that same reference material.

From Knotts Island, by way of Locust. DECOY from New Bern. The story is from the water.

Full piece: https://www.decoyapparelco.com/blogs/news/whats-in-a-logo-the-canvasback-decoy-behind-decoy

05/25/2026

Twenty-four decoys. One war.

A drake widgeon carrying the campaign service medal for Operation Enduring Freedom. Twenty-four made. Hand-painted in New Bern. A portion of every sale goes to the Global War on Terrorism Memorial Foundation.

Reserve yours — link in bio.

Twenty years. An entire generation. Some came home. Some did not.The drake widgeon on the bench carries the campaign ser...
05/25/2026

Twenty years. An entire generation. Some came home. Some did not.

The drake widgeon on the bench carries the campaign service medal awarded for Operation Enduring Freedom. The black ribbon laid in front of him is for the ones who did not come home.

Twenty-four of them, hand-painted, each with a wood stand. A portion of every one sold goes to the Global War on Terrorism Memorial Foundation — the organization congressionally designated to build the memorial that will stand on the National Mall.

Available now at decoyapparelco.com.

Address

1102 US Highway 70 E
New Bern, NC
28560

Opening Hours

Monday 9am - 3pm
Tuesday 9am - 3pm
Wednesday 9am - 3pm
Thursday 9am - 3pm
Friday 9am - 3pm

Telephone

+18007181625

Website

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