More than just a boutique—we’re your style destination. At Northern Belle, we hand-pick trendy, wearable fashion to help you feel confident and beautiful.
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Come visit us and experience shopping with heart! More Than Just Buying Clothes, We’re An Experience! Northern Belle Boutique, established in 2018 in New London, WI, is a charming clothing store catering to the greater surrounding area. We specialize in offering a carefully curated collection of trendy and unique pieces to complement our customers' individual styles. In addition to a wide selectio
n of clothing, including jean jackets, t-shirts, casual dresses, denim, rompers, skirts, we also provide a variety of jewelry and accessories to complete any look. Visit us at Northern Belle Boutique and let us help you discover your perfect outfit! Services:
Variety-Teen-Elder Clothing
Personal Styling
All Sizes Available (Small-3X)
In Store Events
Color Analysis
Sale Clothing
Locally Owned
Quality Cute Clothes
Personal Shopping
Plus Size Clothing
Woman Owned
New Items Daily
Affordable Cute Clothes
Girls Day Out
Country Girl Clothing
Fair Clothing
Vacation Clothing
Casual Clothing
Gifting
Products:
Jeans
Jean Jackets
Women’s T-shirts
Jean Shorts
Casual Dresses
Rompers
Skirts
Mini Skirts
Tank Tops
Dresses
Jewelry
Accessories
Gift Cards
Candles
Perfume
Brands:
Judy Blue Jeans
Risen
Vervet by Flying Monkey
Mono B
Staccato
Be Cool
Zenana
Doe & Rae
Blu Ivy
Blu Pepper
Lovely Melody
Comfort Colors. Jen & Co
Good Chemistry
Good Ass Hair Day
Mono B
Kitsch
Bibi. Poppy & Pout
Milkhouse Candle Co.
03/18/2026
WE’RE BACK 🤍
After a couple snow days, we are OPEN and it feels so good to be back.
The store is feeling SO fresh right now — new arrivals, easy spring outfits, and all the things you’ve been needing.
Plus… we have something fun happening this weekend 👀
Open 10–5
03/17/2026
🌨️ Toddcast 🌨️
We know you’ve all been wondering…
Todd has been out on the front lines doing one of his favorite things—plowing snow, of course. 😄
And his official update?
Give it another day.
Main roads are looking pretty decent with just a few icy patches, but the secondary roads still need some time.
Plow drivers are working hard, so let’s help them out and keep unnecessary traffic off the roads today.
👉 Because of that… Northern Belle Boutique will be CLOSED today, Tuesday, March 17.
Now listen…
If you’ve got a doctor’s appointment or work—go ahead, take your time, be careful, and get where you need to go.
But if you’re thinking about running in for that cute new sweater…
😅 let’s wait until tomorrow.
And also… keep in mind my cute little babies Bre and Cam, who have to drive in from out of town in their cute little cars—we’d like to keep them out of the ditch too.
Todd would really rather not have to come pull any of you out.
We’ll see you soon—safe and sound.
03/14/2026
Happy Saturday! ☘️ ☘️
It’s a perfect day to stop in and see what’s new — before the big snow hits! ❄️
During our Lucky Charm Event, you’ll receive free Lucky Charm earrings with purchase while supplies last.
And make sure to check out our stories to see some cute new arrivals that just came in! 💚
Little sparkle.
Little luck.
Lots of cute things waiting for you.
We’re open today
10–3 💚
03/13/2026
St. Patty’s Day is coming ☘️
Bre put together a few festive outfit ideas so you can celebrate in style 💚
Cute ✔
Comfortable ✔
Just the right amount of green ✔
Which one would you wear?
03/12/2026
If you could add ONE new thing to your spring wardrobe, what would it be?
🌸 Denim jacket
🌸 New top
🌸 Jewelry
🌸 A spring dress
Also happening right now 🍀
Our Lucky Charm Event — free earrings with purchase while supplies last.
03/12/2026
Congratulations, Donna! 🎉🎉
Thanks again to all who came to support New London during the Vintage Shop Hop! It was our best year yet!! 🛍️🛍️🛍️🩷🩷🩷
WE HAVE A WINNER!!!!!! CONGRATULATIONS TO……
Donna Sagar
You are the lucky winner of $250 in gift cards and certificates from the Vintage Shop Hop punch card promotion.
Thank you to Donna and all that made New London, Wisconsin their shop hop destination. We look forward to seeing you again.
Congratulations once again Donna and we’ll be sending the winnings your way….
Water Street Vintage, LLC
Warehouse 405 Spring Vintage Market
Sweet Pea, LLC
Olde Country Store Antiques
Northern Belle Boutique
03/11/2026
Early spring outfits are arriving and they are GOOD 🤍
Denim, light layers, and easy pieces you can wear now and into spring.
And don’t forget — during our Lucky Charm Event, you’ll receive a free pair of Lucky Charm earrings with purchase 🍀
Which outfit would you wear?
03/10/2026
🍀 A little something fun this week at Northern Belle…
Every purchase gets a free pair of our Lucky Charm earrings while supplies last.
Just a small thank you for stopping in and supporting our little shop. We thought everyone could all use a little extra luck this time of year ☘️
The store is full of new arrivals right now too — lots of easy pieces for early spring in Wisconsin.
Thank you to everyone who stopped into Northern Belle Boutique during the Vintage Shop Hop. We are so grateful you chose to spend part of your day with us. Seeing so many familiar faces and meeting new ones is truly the best part of weekends like this.
And a special shoutout to the fun group of gals who came in on the bus this afternoon — you made the end of our day so much fun! We loved having you in the store.
We appreciate each and every one of you more than you know. Thank you for supporting our small business and our little shop in New London. It means the world to us.
🎉 The winner of our raffle basket is Diana D.
💰 The $250 Shop Hop winner will be announced after March 11, so stay tuned for that!
Thank you again for such a wonderful weekend!
— Britney & the Northern Belle team 🤍
03/07/2026
✨ Final Day of the Vintage Shop Hop ✨
We’re ready for another fun day at Northern Belle Boutique!
If you’re out hopping today, make sure to stop in and see us. We still have:
• Our clearance sale happening all weekend
• FREE Northern Belle tote when you spend $75
• Tons of fresh spring styles on the floor
And later today we’re excited to welcome a bus of shoppers 🚍💗
Whether you’re coming from nearby or making a day of the Shop Hop, we’d love to see you today.
📍1927 N Shawano St Suite C – New London
🕙 Open 10–5 today (extended hours for the Vintage Shop Hop!)
While you’re in New London be sure to check out all the other participating shop hop businesses! From what I heard from ya’ll is the New London has the BEST vintage shops around 🩷 and I couldn’t agree more!
Peek at my FAVORITE item in the store right now!
This buttery yellow sweater with the flower detail on the back is SO cute! Stop in and try one on today 🛍️
03/05/2026
Final prep day over here 🤍
We’ve been getting the store ready all week for the spring Vintage Shop Hop starting tomorrow and it’s looking extra cute in here right now.
If you’re hopping this weekend, make sure Northern Belle is on your list.
Are you planning to come Friday or Saturday?
Open 10-5 both days!
Be sure to stop by all the other participating New London shops 🛍️🛍️🛍️
03/04/2026
Early March outfits in Wisconsin are always a little bit of both 🤍
Still cozy… but starting to feel like spring.
Denim + a fun knit has been my go-to lately.
Are you ready for spring outfits yet, or are you still in cozy mode?
Address
1927 North Shawano Street, Suite C New London, WI 54961
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Hi all! My name is Britney and I am the owner of Northern Belle Boutique. I am a wife, stay at home mom of 3 kiddos, Jesus loving, adventure seeking, self-diagnosed shopaholic, with a passion for finding on-trend and affordable clothing and accessories. I hand select every item that I sell. If I wouldn’t wear it, I won’t sell it! I decided to start this boutique after I got fed up with trying to find cute, trendy, age appropriate clothes for myself. Crop tops and crazy, far out there trends just aren’t my thing. So, I decided to take a chance and open a boutique that offers clothing for modern women. I offer clothing and accessories that are on trend but not so far out there that you have to question if you can pull this look off. My inventory will be changing weekly so make sure you Like and Follow me. Trust me ladies, you don’t want to miss out. I’m working with some AMAZING brands. I’m seriously going to make it rain pretty things on a weekly basis! DON’T MISS OUT!
FYI
Northern Belle Boutique is not a multi-level marketing company. I am not affiliated with any clothing companies or boutiques. Northern Belle Boutique is a limited liability company that I have started out of my home in North-Central Wisconsin. I hand select every item, from multiple manufacturers, for my boutique. I love my country and offer many items that are proudly made in the good ole U. S. of A!!