LP Platow

Brand Identity & Surface Design

06/24/2026

New Stickers !

06/19/2026

I 💙🧡NY

Color Palette: A bold combination of Knicks' blue and orange, representing the team’s colors.

Imagery: Positive and Negative space used with the Empire State Building

"New York in Five!"

Knicks in Five! Yes - but the title "New York in Five!" signifies the five boroughs of New York City, each contributing to the rich tapestry of culture, diversity, and spirit that the Knicks represent. This design is a celebration of the city’s heartbeat.

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06/17/2026

🧡💙 | NYC

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06/10/2026

This journey started with Skipti.

Today, I’m standing in Orlando watching the next chapter unfold. Skipti is now GO Loop.

This week we’re launching Enson Market Rewards, powered by OV Loop. Soon after, we’ll begin rolling out Phase II: deliveries powered by GO Loop.

It’s an experience to see an idea evolve through new partnerships, new teams, and new capabilities. What began as a vision for connecting local commerce has grown into something much larger, combining rewards, payments, transportation, and community-focused services into a single ecosystem.

Seeing the GO Loop vehicle parked outside Enson Market is a reminder that innovation isn’t a single launch. It’s a series of steps, each building on the last.

Proud of the work, grateful for the team, and excited for what’s next.

Orlando, we’re just getting started.

LocalCommerce ProductDesign BrandStrategy Orlando

05/30/2026

Caught in the wild! Bobby, you make this bag look so good.

05/23/2026

New pack of stickers arrived! (Inspired by real events)

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05/20/2026

Floral Silhouette |

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05/19/2026

Emberlace

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05/16/2026

Cygnus Wallpaper | The Redford

Licensed Design

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04/29/2026

Pink | VS

TikTok News | Brand Watch

The Victoria’s Secret PINK line is once again gaining traction, fueled by Y2K nostalgia and renewed interest in logo-driven fashion. Often cited as one of the clearest examples of brand design that outlives trends, PINK’s resurgence has prompted a closer look at the system behind it.

Launched in 2002 by Victoria’s Secret, the line targeted a younger, college-aged audience. But according to designer LP Platow, the strategy went deeper than product.

“Back in 2002, we designed PINK to target a younger, college-aged audience. But the real differentiator was not the product. It was using design as the identity.”

Platow led key parts of the evolving system, including the introduction of the now-recognizable laurel element.

“At the time, the brand was mostly typography. Strong, but singular. The laurel introduced a second layer. We turned the identity into a crest system that could flex across product, space, and scale.”

The addition transformed the brand from a wordmark into a modular system. The crest structure allowed the identity to extend beyond apparel into environments and experiences.

“The idea was to make it active. We designed it to frame the person, not just sit on the product. You step into it. You become part of it.”

More than two decades later, that structural approach appears to be the reason for its longevity.

“It was never about chasing trends. It was about building something people could wear, repeat, and recognize instantly. Most brands design for campaigns. We designed this to live everywhere.”

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Address

347 5th Avenue Suite
New York, NY
10016

Website

http://www.platow.nyc/

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