LP Platow

LP Platow Brand Identity & Surface Design

Caught in the wild! Bobby, you make this bag look so good.
05/30/2026

Caught in the wild! Bobby, you make this bag look so good.

New pack of stickers arrived! (Inspired by real events) * * * 🔺 livingfortwo
05/23/2026

New pack of stickers arrived! (Inspired by real events)




* * * 🔺 livingfortwo

Floral Silhouette | * * * 🔺
05/20/2026

Floral Silhouette |



* * * 🔺

Emberlace * * * 🔺
05/19/2026

Emberlace



* * * 🔺

Cygnus Wallpaper | The RedfordLicensed Design * * * 🔺
05/16/2026

Cygnus Wallpaper | The Redford

Licensed Design



* * * 🔺

Pink | VSTikTok News | Brand WatchThe Victoria’s Secret PINK line is once again gaining traction, fueled by Y2K nostalgi...
04/29/2026

Pink | VS

TikTok News | Brand Watch

The Victoria’s Secret PINK line is once again gaining traction, fueled by Y2K nostalgia and renewed interest in logo-driven fashion. Often cited as one of the clearest examples of brand design that outlives trends, PINK’s resurgence has prompted a closer look at the system behind it.

Launched in 2002 by Victoria’s Secret, the line targeted a younger, college-aged audience. But according to designer LP Platow, the strategy went deeper than product.

“Back in 2002, we designed PINK to target a younger, college-aged audience. But the real differentiator was not the product. It was using design as the identity.”

Platow led key parts of the evolving system, including the introduction of the now-recognizable laurel element.

“At the time, the brand was mostly typography. Strong, but singular. The laurel introduced a second layer. We turned the identity into a crest system that could flex across product, space, and scale.”

The addition transformed the brand from a wordmark into a modular system. The crest structure allowed the identity to extend beyond apparel into environments and experiences.

“The idea was to make it active. We designed it to frame the person, not just sit on the product. You step into it. You become part of it.”

More than two decades later, that structural approach appears to be the reason for its longevity.

“It was never about chasing trends. It was about building something people could wear, repeat, and recognize instantly. Most brands design for campaigns. We designed this to live everywhere.”



* * * 🔺

Easter Bunnies! * * * 🔺
04/04/2026

Easter Bunnies!




* * * 🔺

The light in my studio today isn’t disappointing. ☀️ * * * 🔺
04/04/2026

The light in my studio today isn’t disappointing. ☀️



* * * 🔺

CAKE!
04/03/2026

CAKE!

Color & Patterns | Co. Gallway, Cork, MayoNew inspiration. New work coming soon.
08/25/2025

Color & Patterns | Co. Gallway, Cork, Mayo

New inspiration.
New work coming soon.

Address

347 5th Avenue Suite
New York, NY
10016

Website

Alerts

Be the first to know and let us send you an email when LP Platow posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to LP Platow:

Shortcuts

Share

Category