09/04/2026
A detailed first look into our SoHo Flashship Boutique. Open now. ✽
Explore our slice of Mediterranean fantasy in the heart of SoHo. We are so excited to be opening the doors to ASTA RESORT’s first permanent New York home.
Inspired by a glamorous European hotel, Mediterranean alfresco living & the romance of New York City, the space brings our ASTA world to downtown Manhattan. Limewashed walls, antique terracotta tiles salvaged from a French farmhouse, European vintage treasures & the building’s original cast-iron architecture come together to create something collected, whimsical & distinctly New York.
Inside, discover our ch*****ne bar, bridal podium & a wall of hand-painted ceramic plates celebrating collections from the ASTA archive.
A space to linger, celebrate & get lost in the world of ASTA.
Design by Joel Harding & Yuria Kailich of ENSO.
199 Lafayette St.
New York, New York
Monday - Tuesday, 11:00 - 18:00
Wednesday - Saturday, 11:00 - 19:00
Sunday, 12:00 - 18:00
