Flora on Madison

Flora on Madison Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Flora on Madison, Women's clothes shop, 766 Madison Avenue, Second Floor East 66th Street, New York, NY.

A chic Manhattan boutique offering concierge service with a mission to give the multi-generational woman access to elegant evening dresses from a selection of global luxury designers curated by Flora Petakas. Flora Petakas — an entrepreneur, creative director, and mentor to emerging fashion brands — has turned her discerning eye to event dressing with her new eveningwear salon, Flora on Madison.

A trusted, longstanding advisor to bridal brands, Flora has created an experience for the mothers of the wedding and special occasion shopping that hearkens to the bespoke glamour of the couture fashion salon.

Laura Benanti at the 79th Annual Tony Awards ✨Styled by Photo by Kristina Bumphrey
06/08/2026

Laura Benanti at the 79th Annual Tony Awards ✨

Styled by
Photo by Kristina Bumphrey

06/04/2026

Join us for the exclusive Black Label by Trunk Show at Flora on Madison, June 5–15.

Discover a collection defined by timeless elegance, luxurious fabrics, and effortless glamour.

Appointments are limited. Book now via the link in our bio.

Sunday Stars 💫 • •
05/17/2026

Sunday Stars 💫

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New ✨ • •
05/04/2026

New ✨

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Lily Of The Valley. So unique. Happy May.
05/02/2026

Lily Of The Valley. So unique. Happy May.

It’s prom season. Me. Circa 1977. My mother made my dress. Dusty rose. Her favorite color. I saved all my money for the ...
04/30/2026

It’s prom season. Me. Circa 1977. My mother made my dress. Dusty rose. Her favorite color. I saved all my money for the shoes. Maud Frizon. My ring is a lira my Theitsa Stella gave me when I was a 13 year old bridesmaid in her wedding.Some things never change. And some things change you forever. I had a blast.

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Show us your prom!

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Sunday Star ✨• •
04/26/2026

Sunday Star ✨

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04/20/2026

A moment for Saiid Kobeisy ✨

For a limited time, Flora on Madison is hosting an exclusive trunk show from April 17th to April 26th. Experience the Spring/Summer ’26 collection in person.

Appointments are filling quickly.

Secure yours through the link in bio

Sunday Star 💫 • •
04/19/2026

Sunday Star 💫

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Address

766 Madison Avenue, Second Floor East 66th Street
New York, NY
10065

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm

Telephone

+19177050527

Website

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