Theory Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Theory, Women's clothes shop, 40 Gansevoort Street, New York, NY.

City sleek. Warm-weather approved. Your summer office uniform, secured.
05/13/2026

City sleek. Warm-weather approved. Your summer office uniform, secured.

A peek at the production of our Great Escape shoot. Link in bio to shop.
05/08/2026

A peek at the production of our Great Escape shoot. Link in bio to shop.

How  lives in linen. Spring’s quintessential fabric, styled to perfection.
04/24/2026

How lives in linen. Spring’s quintessential fabric, styled to perfection.

04/20/2026

Life’s next chapter is still in flux for Marcus, a student studying both physics and metal work. Smart separates that can be worn as a full suit, or on their own, adapt to whatever post-grad looks like.

The possibilities are endless—isn’t that exciting? Shop the Graduates edit at the link in bio.

In his downtime, two-Michelin-star chef Charlie Mitchell is just as food—and style—obsessed as when he’s on the clock at...
04/19/2026

In his downtime, two-Michelin-star chef Charlie Mitchell is just as food—and style—obsessed as when he’s on the clock at his restaurant high above New York City. Read what’s on his must-hit list in Theories Magazine, Issue 2 at the link in bio.

04/15/2026

Meet Aja: She works in fashion by day, plays steel guitar gigs by night. Join her search for a wardrobe that is versatile—but feels true to who she is.

Intentional pieces, for whatever the future holds. Shop the Graduates edit at the link in bio.

Breeze in, breeze out. Welcome warmer days in linen that moves with ease.
04/14/2026

Breeze in, breeze out. Welcome warmer days in linen that moves with ease.

Depth of Field: Like architecture, Stephanie Goto’s () influences unfold from every angle, but at the core, they are all...
04/13/2026

Depth of Field: Like architecture, Stephanie Goto’s () influences unfold from every angle, but at the core, they are all connected by a respect for craftsmanship that runs deep. Link in bio for the full interview in Theories Magazine, Issue 2.

04/08/2026

Jessica Miller () gives us her thoughts on conscious fashion, summertime in Greece, and soft, breathable fluid linen.

Address

40 Gansevoort Street
New York, NY
10014

Opening Hours

Monday 11am - 7pm
Tuesday 11am - 7pm
Wednesday 11am - 7pm
Thursday 11am - 7pm
Friday 11am - 7pm
Saturday 11am - 7pm
Sunday 11am - 6pm

Telephone

+12125246790

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