Not Your Mom's

Not Your Mom's Not Your Mom’s is a dyed and distressed denim apparel company selling unique and affordable one-of-a-kind designs. Much love to all who pass by!

Not Your Mom’s is a fresh brand that began in the summer of 2016 as a sole proprietorship, creating colorful designs with distressed denim apparel to combine fashion and fine art. This recycled denim has been specifically searched for in various vintage shops located in New York. The clothing is then bleached, hand painted and/or dyed with eco-friendly mixtures, cut up and recreated, and embellished with rare findings like patches, brooches, buttons, and more.

Custom floral jean dreams for the flower queen 💐💘
04/17/2026

Custom floral jean dreams for the flower queen 💐💘

We began imagining a custom dress for April by creating a whimsical oceanic Jamaica-inspired mood board 🐠🪼🪡
01/04/2025

We began imagining a custom dress for April by creating a whimsical oceanic Jamaica-inspired mood board 🐠🪼🪡

Sheee backkk 🥰🩵🥂Super fun commission. We won’t be seeing too much of this acid wash anymore, but this piece was a fabulo...
06/17/2024

Sheee backkk 🥰🩵🥂

Super fun commission. We won’t be seeing too much of this acid wash anymore, but this piece was a fabulous transition from what we’ve been used to seeing of NYM to where we’re going… Peep the cyanotype and hand-painted moments 👀 I love that it’s hard to tell what’s what from a distance.

Looking forward to creating more collage-like applications on denim 💙🖌️

Denim dress commission completion 🪼🐚🌞 Can you feel the oceanic spirit? Cyanotype and hand-painted jellies on 100% cotton...
06/13/2024

Denim dress commission completion 🪼🐚🌞 Can you feel the oceanic spirit?

Cyanotype and hand-painted jellies on 100% cotton 🩵

Just a lil inspo 💕
06/06/2024

Just a lil inspo 💕

oh❣️❣️ my girly on the set for her most recent production:❄️ An Ode To Icy Hot 🔥 flaunting a fresh flannel by yours tru...
05/28/2020

oh❣️❣️ my girly on the set for her most recent production:
❄️ An Ode To Icy Hot 🔥 flaunting a fresh flannel by yours truly 🤍✨🥑
if you been 💤 💤 on this gal ... wake up ;)

soft Tyra vibes for our saturdayspo 💗💓💗 photographed by #1994
09/07/2019

soft Tyra vibes for our saturdayspo 💗💓💗 photographed by #1994

BAILA TOP cuz when I named this I was looking at my cat (bila) and also in the act of dancing. 💃🏼🐱
08/23/2019

BAILA TOP cuz when I named this I was looking at my cat (bila) and also in the act of dancing. 💃🏼🐱

A Fringy Blackberry Honey Vest 🍯🧡 (also directly before gifted our senses with the grooviest tunes) @ Lincoln Center
08/13/2019

A Fringy Blackberry Honey Vest 🍯🧡 (also directly before gifted our senses with the grooviest tunes) @ Lincoln Center

Lovers + NYM + Summatime 💕💕💕
08/09/2019

Lovers + NYM + Summatime 💕💕💕

zen keeper of the clothes ft. creations 👽✨
08/05/2019

zen keeper of the clothes ft. creations 👽✨

ocean crashes all around ur headspace and into ur brain waves 🌊✨🌊✨🌊
07/31/2019

ocean crashes all around ur headspace and into ur brain waves 🌊✨🌊✨🌊

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New York, NY

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